CU 2.0 Podcast Episode 218 on Larky and the Power of Push Notifications to Engage Members

Who opens email anymore and as for phoning members, forget about it.

Diminishing returns from once mainline communication channels have many credit unions pulling  their hair out in frustration.

Enter Larky.  Larky delivers context appropriate push notifications from inside the credit union mobile app.  It's not SMS, these are notifications in the mobile banking app.

In fact Larky itself is invisible to the member.

What kinds of notifications are available? They are customized by and for the credit union. It might be info about auto loans if a member is inside a car dealership. Or it might be a 5% discount on Culver ice cream or burgers in Grand Rapids MI when a member uses an MSUFCU Visa card to make the purchase.

Tap rates, as you will hear in the show, are staggeringly high.

On the show to offer the details about Larky are CEO Gregg Hammerman and Ami Iceman Haueter, Chief Research and Digital Experience Officer at MSU Federal Credit Union.

Incidentally, Larky is another company where Tom Shen is a board member.  If you haven't heard his podcast there's a link in the show notes.

Listen up.

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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto