CU 2.0 Podcast Newsflash Cashback+ the Debit Card Super Power

There’s no charge to you or to your member - and yet both will get money out of the deal.

In one case a member bought a $1000 CVS gift card and got an extra $80 in cash back.  How cool is that.

Of course you want to hear more.

On the show today is David Metz, CEO of Prizeout and a past guest on the show.  (Stay tuned: that episode will soon post as Greatest Hits # 3.)

Today Metz is talking about Cashback+, a white label tool that puts money back in a member’s pocket with a debit card transaction.  Note that: this works with debit cards, unlike most cashback which rides on a credit card.  And that debit focus works well for credit unions where many members make heavy use of debit cards and that is especially true of younger members.

Where does the cashback come from? Merchants who see the program as a customer acquisition tactic.  

And there’s no charge to the credit union or the member.

Listen up.

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Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto