Getting Goosebumps: The Power of Storytelling
Great story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
Getting Goosebumps: The Power of Storytelling
Exploring Social Influence with Jonah Berger | #42
•
Ph.Creative | Digital Marketing Agency
On this episode of Getting Goosebumps: The Power of Storytelling, we chat to Jonah Berger. Jonah is a professor at the University of Pennyslvania and an expert on word of mouth, viral marketing and social influence and trends. Also the author of new book Invisible influence: The Hidden Forces that Shape Behaviour, there's plenty of insight to begin putting into action.