Getting Goosebumps: The Power of Storytelling
Great story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
Episodes
59 episodes since 2015
Nir Eyal - How Design and Marketing Teams Can Create Habit-Forming Products
Nir Eyal is best known as Wall Street Journal's Bestselling Author of "Hooked: How to Build Habit-Forming Products", published in 2013. As well as a captivating public speaker, behaviour-design consultant, investor; and helping design & marketing ...
April 11, 2018
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Season 2
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Episode 59
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36:20
Robert Greenberg - telling stories with music
Robert Greenberg is a Composer, Pianist, Music Historian, Author, and Story Teller. Since 1993 he has recorded over 650 lectures on a wide variety of musical subjects, and in 2011 his book "How to Listen to Music" was published by Penguin.Robert ...
March 23, 2018
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Episode 58
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49:41
Jorgen Sundberg - employer brand, storytelling, and talent attraction
Jorgen Sundberg. Jorgen is the Employer Brand Consultant and CEO at London-based employer brand agency, Link HumansJorgen started as a recruiter in 2003, he caught the early wave of digital marketing and tested many talent attraction tactics while...
March 15, 2018
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Episode 57
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33:08
Graeme Johnson - storytelling to build a successful employer brand
Graeme Johnson is Senior Leader of Resourcing and Talent Acquisition at BT, with a track record of developing and leading high-performing teams and implementing transformational change. Prior to joining BT Graeme led a remarkable employer brand p...
February 28, 2018
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Episode 56
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39:59
Taking risks and telling great stories, with Ed Nathanson
Ed Nathanson is a legend in the world of employer brand storytelling. Ed has spent over 20 years developing and building highly effective, efficient, and successful employer brands and talent attraction strategies. Ed lives by the mantra that "Eve...
February 15, 2018
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Episode 55
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39:33
The art and science of sharing and going viral, with Bryan Kramer
Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art and science of sharing. As you'll hear, Bryan was the guy who originated th...
February 08, 2018
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Episode 54
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39:51
Writing for DreamWorks, collaboration, comedy, and the story circle, with Michael Yank
This week's show is a chat with Michael Yank. Michael is a story editor at the amazing DreamWorks Animation, the studio that has brought us such modern-day classics as Shrek, Kung-Fu Panda, Madagascar, and How To Train Your Dragon. We discuss his ...
January 31, 2018
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Episode 53
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35:20
Noak Klocek - Pixar Animation and a visual approach to storytelling
Noah Klocek is Art Director at Pixar Animation Studios, one of the most iconic and ground-breaking production companies in the world. Responsible for developing the use of computer-rendered animation into film-making, Pixar has brought us such mod...
January 23, 2018
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Episode 51
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42:26
Joe Pulizzi - How 99% of businesses are getting content marketing wrong
Joe Pulizzi is a legend in content marketing and brand storytelling. He's the founder of Content Marketing Institute - the leading education and training organization for content marketing - and the author of five books, including his latest, Kil...
January 15, 2018
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Episode 51
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43:35
Jennifer Grisanti and the personal void. Tips and techniques from a television script expert
Jen Grisanti is an acclaimed Story/Career Consultant at Jen Grisanti Consultancy, Inc.Jen is also a Writing Instructor for Writers on the Verge at NBC, a former studio executive, a blogger for The Huffington Post and author of Story Line: Finding ...
January 08, 2018
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Episode 50
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34:07
The importance of authentic writing, with Shrek writer Roger S.H. Schulman
It was an honour to chat with one of the co-writers of Shrek, Roger S.H. Schulman. In addition to his hugely successful writing career, Roger coaches writers, including people like me who are keen to improve their business writing and tell a story...
December 18, 2017
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Episode 49
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1:02:16
How Ann Zuccardy became an accidental neuroscientist | #48
This week I am joined on another episode of Getting Goosepumps by Ann Zuccardy, and what an episode it is. Ann a former writer who suffered from a brain injury has since become, what she explains to be, an accidental neuroscientist. 4 years follow...
September 29, 2016
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36:31
Doing the right thing by your customer with Jay Baer | #47
On this week’s episode of Getting Goosebumps, I have the chance to chat with master marketer, NY Times bestselling author and keynote speaker Jay Baer.
Jay is president of social media and content consultancy Convince & Convert. He has founded...
September 13, 2016
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39:31
Using comedy to engage your audience with Jack Kester Milner | #46
So on this weeks episode I am joined by Jack Kester Milner. Jack’s career history includes an impressive simultaneous career as a director writer, comedy actor and producer in television, radio and film. Now based on all that he learned in the com...
August 22, 2016
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50:39
Telling your employer brand story with Lars Schmidt | #45
On this weeks episode of Getting Goosebumps I will be talking to founder and principal of Amplified Talent, Lars Schmidt. Lars is an expert in intersecting culture, talent and brands and has a background in developing innovative strategies at NPR....
August 10, 2016
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26:57
The Craft that is Comedy with James Acaster | #44
On this weeks episode of Getting Goosebumps, I am joined by Stand-Up Comedian James Acaster. James has been a comedian for the last 8 years and has appeared on Mock the Week, Live at The Apollo & Russel Howard’s Good News! He gives insights into t...
July 28, 2016
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36:37
The Simplicity of Storytelling with John Yorke | #43
On this weeks episode of Getting Goosebumps, I talk to storytelling expert, TV writer and producer John Yorke. Founder of the BBC Writer’s Academy, John is also the author of the ultimate storytelling book: Into the Woods: How Stories Work and Why...
July 06, 2016
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34:16
Exploring Social Influence with Jonah Berger | #42
On this episode of Getting Goosebumps: The Power of Storytelling, we chat to Jonah Berger. Jonah is a professor at the University of Pennyslvania and an expert on word of mouth, viral marketing and social influence and trends. Also the author of n...
June 22, 2016
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21:35
The Secret to Signature Storytelling with David Aaker | #41
American theorist and consultant David Aaker guides us through the power of signature storytelling, focusing on strategic brand stories.
June 15, 2016
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31:30
Aiming for the Heart with Cal Fussman | #40
In this week’s episode of Getting Goosebumps: The Power of Storytelling, we talk to Cal Fussman. Cal is an American Journalist, New York Times bestselling author and writer-at-large for Esquire Magazine.
Cal has mastered the art of storytelling...
June 07, 2016
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54:14
Making Your Audience the Hero with Brett Hagler | #39
In this week’s episode of Getting Goosebumps: The Power of Storytelling, we gather insight from Brett Hagler, CEO and Co-Founder of non-profit organization newstorycharity, who do remarkable work transforming slums into sustainable communities aro...
May 27, 2016
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45:54
The Science Behind Empathy with Paul Zak | #38
On this episode of Getting Goosebumps: The Power of Storytelling, we talk to neuroeconomist Paul Zak, a neuroscience expert who helps to build high performance organizations while guiding consumer decisions.
Paul talks the science behind empathy...
May 17, 2016
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52:20
Asking the Right Questions with Andy Bounds | #37
On this episode of Getting Goosebumps: The Power of Storytelling, ‘Sales Trainer of the Year’ and best-selling author Andy Bounds talks communication and crafting stories that helps brands connect to their clients. Andy reveals why stories always ...
May 10, 2016
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40:54
Discovering the Unexpected with Melanie Murphy | #36
On this week’s episode of Getting Goosebumps: The Power of Storytelling, we chat to Melanie Murphy, Director of Marketing Communications and Membership at Royal Academy of Dance.
Member of the Chartered Institute of Marketing and is a mentor ...
May 04, 2016
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35:33
Growing Your Brand Through Story with Donald Miller | #35
For this week’s episode of Getting Goosebumps: The Power of Storytelling, we’re joined by best-selling author and keynote speaker Donald Miller. Don’s primary focus is story. Don has spent years studying the elements of story to enable to him with...
April 26, 2016
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37:35