The Kickass Podcast

S2E23 - How to Stop Selling on Price

HALA Connected Season 2 Episode 23

Selling on price is a fight to the bottom, and in the new economy will be even more disastrous than in previous years. Selling on value, on benefit, on the problem you solve in a way no one else does...that's where the money is. 
It doesn't have to be complicated. It just has to be strategic.