The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!
The podcast for sales and marketing teams that tackles the question:
How can Cybr Donut grow ARR to $10m by the end of 2025?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut.
Listen in, and you will get proven strategies to
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine.
If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
Episodes
253 episodes
Fixing Cybr Donut's pipeline crisis: proven strategies for rapid cybersecurity pipeline generation - Joseph Barringhaus, VP of Marketing, Sonrai Security
Like the go-to-market team at Cybr Donut, are you struggling to build a strong sales pipeline and wondering how to utilize events effectively? Do you want to know why your customers choose your products an...
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45:23
Unlocking the secrets to trust in cybersecurity sales with Dani Woolf, CEO at Audience 1st
Are you leveraging your customers' insights effectively, or are you relying too much on analysts for messaging recommendations? How can sales teams genuinely connect with cybersecurity buyers? How can sellers foster real, human relationships in...
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52:59
Selling as a technical founder with Vincent Berk, Chief Strategy Officer, Quantum Xchange
Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent a...
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42:02
The secret to fixing sales development for Cybr Donut: programmatic consistency - Dave Breshears, Revenue Mechanic, President at OneView
Are your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs?In this episode of the Cybersecurity Go-To-Market ...
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52:52
How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting
Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development repres...
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46:25
What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners
Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the r...
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35:29
How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO
How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics?...
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41:37
Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders
Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success?
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48:43
RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri
In this conversation, we discuss:- 👉 The challenges of scaling enterprise data security effectively.- 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity.- 👉 Bedrock's plans for a successful go-to-market y...
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16:22
RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor
In this conversation, we discuss:👉 How Mitiga addresses security gaps in cloud environments👉 The importance of simplifying complex security operations data for faster response times👉 Emerging trends in cybersecurity threats...
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14:45
RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta
In this conversation, we discuss:👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm.👉 The unique approach RAD Security employs to identify security threats before they emerge.👉 Pl...
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12:35
RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal
In this conversation we discuss:🤞 How P0 Security uniquely integrates security without hindering developer workflows.🤞 The challenges of securing cloud-native technologies and non-human identities.🤞 P0 Security’s innovative...
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16:58
RSAC Innovation Sandbox Finalist: Harmonic Security with CEO, Alastair Paterson
In this conversation we discuss: 👉 The inception and innovative mission behind Harmonic Security- 👉 How AI technologies are shaping data protection in cybersecurity.About our guest:Alastair Paterson is the co...
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19:06
RSAC Innovation Sandbox Finalist: VulnCheck with Jay Wallace, VP of Global Sales
In this conversation, we discuss:👉 The unique approach VulnCheck takes to solve cybersecurity issues using less manpower.👉 The role of machine consumable data in accelerating threat response times.👉 How VulnCheck’s innovation has ma...
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16:55
Unleashing revenue growth when scaling – Roland Siebelink, CEO at Mid Stage Institute
Are you struggling to align your cybersecurity product with the market's demands? Do day-to-day disagreements in your team hinder overall progress? Are you pondering how to grow sales without diluting your company's focus or overspending? ...
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38:49
Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer
Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging ...
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35:52
Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum
Are you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your...
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45:58
Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society
Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking po...
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50:26
How to adapt to the new cybersecurity buying landscape
SummaryIn this episode, Andrew interviews Alan Sanderson, a fractional sales leader with over 25 years of experience in software sales and sales leadership. They discuss the changing buyer's journey in the cybersecurity industry and ...
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47:14
3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder
**Thought-Provoking Questions:**- How can investing in your employees during challenging times impact your company's long-term success?- What key decisions have shaped your company's direction, and how have they contributed to y...
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Episode 235
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41:04
Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof
Are you a founder, CEO, leader, or salesperson in the cybersecurity industry? Are you looking to grow your sales and revenue faster? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into one way to avoid having your deals s...
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Episode 234
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48:03
How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra
**Episode Summary: Ricky Martinez @ DigitalEra**🤔 Are you a cybersecurity startup looking to accelerate your sales and revenue growth? How can you effectively evaluate new vendors and establish mutually beneficial partnerships? Are deli...
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Episode 233
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39:54
How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)
🤔 How can you ensure that prospects truly understand your company's unique value proposition and differentiation? 🤔 What are some common reasons why buyers struggle to understand the differences between cybersecurity vendors in the marketpl...
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Episode 232
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15:50
How to build your first channel program with Kimber Garrett
**Episode Summary:**🤔 Are you struggling to introduce new technologies to satisfied clients? 📈 Want to simplify your channel program for sales reps? 💼 Curious about balancing partner revenue and innovation? Tune in to this episode of th...
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38:36
How to Ramp New Sellers Faster - Cracking the Onboarding Code with EJ Easton
🤔 Are you struggling to onboard new hires effectively in your cybersecurity startup?🤔 Do you want to learn how to ramp up new sales reps quickly and make them productive?🤔 Are you looking for tips to improve your onboarding process and ...
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Episode 230
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45:53