How Would You Beat Market Downturn Using Jobs-to-be-Done?

 In this episode, we will look at how you can beat a market downturn, like the one we are experiencing today. Since January, the S&P 500 is down 23% and the NASDAQ is down 33%. And of course, we have inflation and the Fed raising interest rates, which slows the economy and increases the cost of credit. This is not a good scenario for growth and equity value creation. But your company still has to grow and is likely still investing in product marketing and sales. So can Jobs-to-be-Done help in a down market? How would you beat a down market and still create equity value for shareholders and stakeholders? Let's explore these possibilities in today's podcast!

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat market downturn:

00:00 How would you beat a down market and still create equity value for shareholders?
03:11 What’s the first budget to get cut back in a down market?
06:52 Why is it important to define a segment in the first place?
09:41 How a downturn can cause a new group to struggle differently to get a job done.
13:32 Are you getting the job done for somebody who is willing to pay?
17:48 Do you have to flee upstream during the Great Recession?
20:26 Nest thermostat is a great example of an innovation that will take hold in a down market.
24:45 How do you know if you’re headed down the technology driven bet path?

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Chapters

• 0:00 How would you beat a down market and still create equity value for shareholders?
• 3:11 What’s the first budget to get cut back in a down market?
• 6:52 Why is it important to define a segment in the first place?
• 9:41 How a downturn can cause a new group to struggle differently to get a job done.
• 13:32 Are you getting the job done for somebody who is willing to pay?
• 17:48 Do you have to flee upstream during the Great Recession?
• 20:26 Nest thermostat is a great example of an innovation that will take hold in a down market.
• 24:45 How do you know if you’re headed down the technology driven bet path?