Why do people give?
From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It's astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and use that understanding to create a solution for today. As part of my personal fundraising journey I've been spending time with the fundraisers who were involved in some of the most amazing campaigns from the second half of the 20th century to see what what I can learn from them. And I thought it would be a good idea to share their thoughts and stories so everyone can benefit - so I recorded them. This series of podcasts is the result.
Podcasting since 2019 • 16 episodes
Why do people give?
Latest Episodes
Why rebranding for the wrong reasons can cause more harm than good
Charity rebranding "is the easy way to fix the problem, rather than the real way to fix the problem…maybe the brand is its own worst enemy in that particular regard.” That's one of the points made by Michael Birkin, our Guest on Tw...
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Season 2
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Episode 8
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48:15
Why has Relationship Fundraising Failed? With Ken Burnett
I'm back with another episode of Two Ps on a Pod with Giles Pegram CBE, and one of my favourite fundraisers, Ken Burnett. In today's episode you'll hear that we chat about the brand-new edition of Ken’s fantastic book on donor-centred fundraisi...
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Season 2
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Episode 7
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1:00:52
Interview with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross
In today’s episode of Two Ps on a Pod, Giles and Mark meet up with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross.In a wide-ranging discussion, we consider the rights and (mainly) wrongs of transactional fundraising, we...
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Season 2
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Episode 6
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1:00:06
How do you learn what's the best thing to do in fundraising?
In our latest podcast, I’m back with Giles to look at how we – as a fundraisers – learn what we should be doing to engage donors and raise more money.One of the problems that we face in the sector is the huge amount of information that’...
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Season 2
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Episode 5
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52:21