The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

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The CX Live!

The CX Live! Episode 53 - Opportunities for Applying Technical Expertise to Managing Customer Experiences with Jennifer Anthony

September 01, 2022 • Season 1 • Episode 53

Description

In this episode, Jennifer Anthony, BSc (Hons) Therapeutic Radiography and Customer Engagement Manager at Elekta explores how many professionals find success in the briefing industry by connecting their previous technical background to interactions with customers, further strengthening relationships and accelerating sales closure.

Highlights:

How previous technical knowledge can be valuable in the corporate world by supporting product releases, testing hardware and software for efficiency in the field, educating other employees and finding new solutions
The importance of speaking the customer’s language to build trust and tell a story that evokes a feeling that makes your briefing experiences memorable
How to use expertise to have empathetic and insightful conversations with customers while facilitating conversations between customers and discussion leaders
Ideas for building genuine spaces within a physical center based on one’s technical knowledge and deeper understanding of what will resonate with your guests

Guest Thought Leader:

Jennifer Anthony
BSC (HONS) Therapeutic Radiography and Customer Engagement Manager, Elekta

Jennifer was qualified as a Therapeutic Radiographer in 1997 and worked clinically treating cancer patients in prestigious hospitals in London for 10 years. In 2004, an opportunity came up to work at Elekta in new product development for radiotherapy projects. While there, Jennifer led a team of radiographers working on Elekta’s product portfolio. In 2018, she moved into Global Marketing to manage Elekta’s first Executive Briefing Center and is currently a Customer Engagement Manager.