The CX Live! Episode 61: Icons of Impact - Barb Anderson

In our second “Icons of Impact” episode, Barb Anderson, shares insights from her 33 years at McDonnell Douglas and Boeing, including her time as Director of Customer Engagement for Boeing Defense and Space Systems. From her experiences building the award-winning Boeing Briefing Program and Collaboration Center to important advice for becoming leaders who “cast long shadows”, Barb offers critical strategies for achieving your vision.

Episode Highlights: 

• Building the award-winning Boeing Briefing Program and Collaboration Center in DC
• How leaders have a vision for the future and continue to deliver great value 
• The power of the ABPM World Class Characteristics - timeless and flexible 
• The importance for leaders to “cast long shadows” by empowering and involving their team 
• Strategies for creating memorable experiences that focus on the customer first
• Advice for today’s briefing professionals - Be Bold, Speak Up, Say YES to new opportunities

Guest Thought Leader:

Barb Anderson
Formerly Director, Customer Engagement with Boeing Defense and Space Systems
Happily Retired

Barb joined McDonnell Douglas in 1984 and was involved in Communications activities for the next 20 years – through the 1997 merger with Boeing and beyond. 

In 2004, Barb became the Director, Customer Engagement for Boeing Defense and Space Systems.  She had a team of 70 people located at a dozen sites across the US, who’s number one job was the flawless planning and execution of senior customer meetings, special events and Air & Trade Shows.   She reported to the VP of business development who reported directly to the President of Boeing Defense.  

In 2011, Barb began a four year journey to design and build the Boeing Collaboration Center at the new Boeing Headquarters in Washington, DC.  She led her team to achieve World Class status –  winning 3 ABPM Awards including World Class Management in 2016 plus World Class Center in 2016 and World Class Planning in 2017. Barb served on the ABPM Advisory Board for 3 years from 2015-2017.  

After 33 years with McDonnell Douglas and Boeing, Barb retired in 2017 and has continued to stay active with the ABPM often volunteering at Conferences and Workshops, ensuring that new and experienced members alike continue to gain valuable insights from our briefing community.