EP: 88: Dry January - Trends & Categories Behind Non-Alcoholic Beverages and Functional Products with Emily Heintz Founder & CEO of Sèchey

Emily Heintz:

Emily launched Sèchey, in 2021, after her own journey discovering sophisticated alternatives to alcohol. A nod to the French word for dry, Sèchey is a modern bottle shop fueled by the societal shift in the way we celebrate without alcohol.

An early ecommerce entrepreneur, Emily founded her first company in 2004. Since that transformative experience, Emily held a variety of roles as a merchant, store manager and retail sales executive. After a decade of helping global retailers respond to changing consumer behavior with technology, she decided to leverage her extensive experience in retail and ecommerce on her own concept.

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Today's Episode You'll Learn: 

• The different categories in the non-alcoholic beverage space. Common function. beverage types and health benefits.
• Emily's favorite non-alcoholic beverage brands + functional products.
• Planning for guests that don't drink.
•  Incorporating alcohol free + functional beverages into your home or bar cart.

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