DIY SEO Tips with Jennifer Rogina
Do you have a blog and you're struggling to grow your audience? Are you interested in personally marketing your brand but require some guidance? Join Jennifer Rogina from ClearPath Online as she shares inbound marketing tips for bloggers aiming to become a leader in their niche. Learn about search engine optimization (SEO), content marketing, conversion rate optimization (CRO), digital analytics, and social media. Discover how you can harness digital marketing to expand your organic audience.
Episodes
101 episodes
Is Blogging Hard?
The question shouldn’t be "Is blogging hard?" but instead, "Is it hard to be successful with blogging?" The short answer is: yes. But that shouldn’t stop you! I want to explain what is difficult about blogging, how to make it simpler, and why y...
•
10:04
Is Social Media Essential for Blogging Success?
Let's start with a clear answer: no, social media is not essential for blogging success. Social media can promote your blog and expand your reach, but it is not the only way to attract a larger audience to your website. Here’s how you can grow ...
•
16:26
How to Grow Newsletter Subscribers by Turning Readers into Fans
When you're building a blog, one critical component is having a plan to grow your newsletter subscribers. The goal is to turn casual readers into devoted fans. Here's how to make that happen and grow your newsletter subscribers along the way.
•
12:23
Choosing the Perfect Blog Name: What Should I Name My Blog?
Deciding to use a branded blog name is a good start that leads to more questions. Here's a guide on how to choose the perfect blog name.View the full article here: ...
•
7:10
Should My Blog Name Be My Personal Name?
Selecting a name for your blog can be a challenging task. Opt for a clever brand name? Or should my blog be my name? As with many questions in the realm of digital marketing, it depends. There are advantages and disadvantages to both options. L...
•
11:32
Become a Blogger: How Your Passion Can Change Lives
Blogging provides an incredibly empowering outlet to potentially change lives - both your own and those in your future community. Here are five reasons why you should become a blogger.View the full article here:
•
6:58
How Topical Authority Beats Blog Popularity
Learn how establishing topical authority can boost your search engine rankings, even over more popular but less focused blogs.View the full article here: https://clearpath.online/res...
•
6:38
How to Batch Blog Content
Multitasking lowers productivity by 40%! Batch tasks for efficiency, especially in blogging. Boost productivity with our step-by-step guide to batch your blog content creation.View the full article here:
•
9:05
How to Write Blog Posts Faster and More Effectively
Writing a blog doesn’t have to be a daunting task. When I first started it would take me days. Now it typically takes under an hour to write a blog article. Having a system in place helps speed up the process substantially. I’ll outline how to ...
•
7:38
YouTube Video Results After 6 Months
Six months ago, we created our YouTube channel and we have been posting content every single week. We thought we'd go over what we've done with the channel, what we've learned, and how much money we've made with it. That way we can give you an ...
•
16:58
7 Important Google Analytics Metrics (Found in Both UA and GA4)
Google Analytics is an amazing tool and can help with content marketing. But, it can be overwhelming in the beginning. We’ll go over seven important Google Analytics metrics that you’ll want to track for your blog.These metrics were ori...
•
7:55
How to Create a UTM Code
To be successful, marketers need to be able to track their campaigns. One of the tools marketers can leverage to make that happen are UTM tags. Let’s discuss how to create a UTM code to track your marketing campaigns.View the full artic...
•
10:37
Simple Keyword Research System
Creating content takes time. That’s why you want to make sure you’re writing content that people want to consume. To do that, you need a keyword research system. We are going to walk through a simple process to find the keywords worth writing a...
•
9:49
How to Fix Crawl Errors with the Index Coverage Report
Google Search Console provides a wealth of information about your website. It is the tool Google leverages to communicate with webmasters. Search Console can notify you of issues and allows you to make requests of Google. It even reports crawl ...
•
11:22
How to Setup Bing Webmaster Tools
The Bing Webmaster Tools are one of the few tools you want to setup on your website from the beginning. They are packed with insights, data, and tools that you can use to improve your website. And the data begins that day it’s setup, so even if...
•
3:40
How to Setup Google Search Console
Google provides a free tool for website owners to see potential issues and gain insights not available in Google Analytics. It’s called the Google Search Console. We’re going to walk through how to setup Google Search Console on your website.
•
6:45
Best Digital Marketing Resources for 2022
Digital marketing is always changing. When you’re busy it can be hard to stay current on algorithm updates and best practices. Here are some of the best digital marketing resources. Whether you want to stay up-to-date or you’re trying to learn ...
•
9:09
A Strategy for How to Use Categories and Tags in WordPress
It’s important to have a strategy for WordPress categories and tags so you are using them in a manner that makes sense for your readers. The technical aspect of adding categories and tags to a post in WordPress is straightforward. What’s much m...
•
3:26
10 Common SEO Mistakes to Avoid
Everyone makes mistakes. And when it comes to SEO, it’s no different. There are ways you can self-sabotage your SEO efforts. Here are ten common SEO mistakes to avoid so you don’t hurt your search rankings.View the full article here:&nb...
•
7:19
How to Optimize Keyword Placement in Content
We all know writing content based on keyword research is important. But, once you have your desired keyword, how should it be used in your content? Here’s how to optimize keyword placement in content.View the full article here:
•
4:13
What to Do After Publishing a Blog Post
Creating consistent blog content is important. You know you need to create a content plan and write your content in batches. But, scheduling your blog post doesn’t mean it’s done. Once the article is published there are a few tasks you’ll want ...
•
5:42
How to Write a Meta Description for SEO
You don’t have to spend much time researching SEO before you come across advice to create meta descriptions. But what is a meta description, how do I write one, and how does it affect SEO? Here’s how to write a meta description for SEO....
•
5:53
How Long Does it Take for SEO to Start Working?
So, here’s the problem. You’re doing all the things. You’ve done your on-page optimizations, you have a sitemap, you added internal links. But, you still have basically no traffic. Your numbers are embarrassing. How long does it take f...
•
5:34