The Optimal Aging Podcast Podcast Artwork Image

The Optimal Aging Podcast

Jay Croft

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.
How Gyms Can Define Their Brand to Stand Apart in a Crowded MarketplaceJuly 16, 2024
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Unlocking Cognitive Health: How Marbles Brain Body Fitness Is Spreading Good News about AgingJune 25, 2024
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When Is It Too Late to Get Fit? Author Gwendolyn Bounds on Pushing Limits at Any AgeJune 11, 2024
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Answering Questions from Fitness Pros in Over-50 Fitness: Emails, Facebook, and More, with Dan Ritchie of the Functional Aging InstituteMay 28, 2024
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How Many Emails to Send? Which Social Media to Use? My Functional Aging Content Webinar May 15, 2024
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Using AI and Data to Put Powerful Body Information in Fitness Consumers’ Hands. With Jason Moore of Spren.April 23, 2024
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Longevity in Action: 'Keep Moving' as the Key to a Long, Healthy Life, from Those Who KnowApril 09, 2024
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The Hero’s Journey, Emotional Content, and Focusing on the Client Helped Ryan Carver Grow His Utah GymMarch 26, 2024
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Weight-Loss Expert Amy Lang on How to Stop Negative Thoughts and Build Healthy HabitsMarch 12, 2024
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Consistency Pays: Building a Thriving Fitness Business for Older Adults in Nashville February 27, 2024
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Overcoming Alcoholism to Forge a Health Legacy: Gary's Inspirational Fitness Journey at 50+February 13, 2024
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Alloy's Nick Garrity Shares Secrets of Serving the 'Older' Market While Expanding His Fitness Footprint. (REMASTERED for Improved Audio)January 30, 2024
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Should Gyms Provide Ozempic and Wegovy to Fitness Clients? Here's What You Need to Know.January 23, 2024
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How High-Tech, Big-Data Innovation Is Improving Functional Fitness and More.January 09, 2024
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Health, Sex and More: Men Tell Us What Finally Got Them to Embrace Fitness over 50.December 05, 2023
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Should You Workout on Vacation? Finding the Balance in Fitness over 50November 28, 2023
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Mastering Gym Business Management and Capturing the Over 50 Market, with Dan Uyemura of PushPress.November 14, 2023
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Don't Let Fear of Change Hold You Back: 5 New Trends in Marketing Fitness over 50October 31, 2023
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Reframing Fitness: A Journey of Adventure and Healthy Habits with Kelly HowardOctober 17, 2023
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Triumph and Transformation: 7 Inspiring Fitness Journeys of Men Over 50October 10, 2023
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Tonal Reaches Out to the Active Aging Market -- What's the Future of Connected Fitness Now?October 02, 2023
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Thomas Plummer on the Biggest Opportunity in Fitness: Tapping into the 'Older' SectorSeptember 26, 2023
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Over-50 Fitness in the Longevity Economy: Growing, Changing and Huge Opportunities, with Content Guru Brian ClarkSeptember 19, 2023
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Writing Hacks, Content Tips, and How Fitness is a Lot Like Writing: I'm in the Hot Seat This Week. September 12, 2023
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Artificial Intelligence and Fitness over 50: How AI Can Help You Grow Your Business. September 05, 2023
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