The Optimal Aging Podcast
Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.
Episodes
140 episodes
Marketing Small Group Personal Training to People over 50, with Author Vince Gabriele.
Curious about how small group personal training can revolutionize your fitness business and attract clients over 40? Join us as Vince Gabriele, an acclaimed gym owner, Fit Biz coach, and marketing expert, shares his transformative insights from...
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Season 2
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Episode 31
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32:00
From Full-Time Foodie to Powerlifter at 60, One Writer's Empowering Story, with Jill Silva
Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city.Well, my friend Jill Silva has had that job for decades. She was the Food editor of the Kansas City Star fo...
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Season 2
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Episode 30
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21:41
It's Worth Repeating: Keep Talking about Muscle after Age 50 (and 3 Other Timeless Topics)
I was at a little dinner party the other night and the conversation turned to fitness for people over 50. All four of us at the table are in the demo and we’re all healthy and active.My partner and I are in the fitness industry and I qui...
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Season 2
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Episode 29
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14:35
How to Measure and Improve Mobility after Age 50? There's an App for That
Unlock the secrets to optimal mobility and injury prevention for those over 50 with Andrew Menter, the visionary CEO of Physmodo. Discover how a simple overhead squat assessment captured through your smartphone can revolutionize fitness routine...
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Season 2
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Episode 28
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27:04
Communities for Active Agers Are a Far Cry from Outdated Ideas of 'Old Folks Homes'
My grandmother, who was born in 1905, lived at home until the end of her life at 95, but she was always afraid her children would send her to an old folks home, as she called it. Nowadays, things have changed so much we might even n...
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Season 2
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Episode 27
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22:16
5 Branding Strategies for Gyms Targeting the Over-50 Market
Could targeting the over-50 demographic unlock unprecedented growth for your fitness business? Listen to Jay Croft of Prime Fit Content as he reveals five essential strategies to make your fitness brand stand out in a crowded market. Drawing fr...
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Season 2
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Episode 26
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19:40
Unlocking Cognitive Health: How Marbles Brain Body Fitness Is Spreading Good News about Aging
Unlock the secrets to a sharper mind and healthier body with our guest, Dr. Cody Sipe, CEO of Brain Body Fitness franchise. Ever wondered how pairing brain games with physical exercise could stave off dementia? In this engaging episode, we dive...
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Season 2
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Episode 25
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34:17
When Is It Too Late to Get Fit? Author Gwendolyn Bounds on Pushing Limits at Any Age
How old is too old?How late in life is TOO late in life to get fit, change your life, and improve your health?Or is the answer, it’s never too late? Well, these are the questions we’ll be covering on this episode of Op...
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Season 2
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Episode 24
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31:54
Answering Questions from Fitness Pros in Over-50 Fitness: Emails, Facebook, and More, with Dan Ritchie of the Functional Aging Institute
On the last episode of Optimal Aging, I shared a recent presentation I gave to the Functional Aging Institute online. THIS episode features the Q&A session that followed, and it's full of smart questions and (I hope) useful replies....
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Season 2
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Episode 23
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29:16
How Many Emails to Send? Which Social Media to Use? My Functional Aging Content Webinar
This week's episode is the recording of a webinar I did with Dr. Dan Ritchie of the Functional Aging Institute. Dan was kind enough to let me present on seven "Do This/Not That" communications examples for gym owners who want to grow their busi...
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Season 2
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Episode 22
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27:47
Using AI and Data to Put Powerful Body Information in Fitness Consumers’ Hands. With Jason Moore of Spren.
They say knowledge is power, and mankind has never before had so much power – or knowledge – at our fingertips as we do now.When that comes to fitness over 50, health and wellbeing, the potential for improving lives with this data is spe...
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Season 2
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Episode 21
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26:32
Longevity in Action: 'Keep Moving' as the Key to a Long, Healthy Life, from Those Who Know
Longevity is a trendy topic these days. Everybody wants to read and talk about the newest, best ways to live a vital life for as long as possible.So, I take a look back at a powerful conversation I had with a frequent exerciser as she w...
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Season 2
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Episode 20
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10:05
The Hero’s Journey, Emotional Content, and Focusing on the Client Helped Ryan Carver Grow His Utah Gym
Ryan Carver learned a key lesson about marketing his gym to people over age 55: Make it about THEM, not about HIM.Ryan, owner of Leverage Fitness Solutions near Salt Lake City, told me he realized he had to make his content more e...
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Season 2
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Episode 19
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24:53
Weight-Loss Expert Amy Lang on How to Stop Negative Thoughts and Build Healthy Habits
Remember Daisy Duke on “The Dukes of Hazard"? Anyone who grew up in the late '70s and early '80s does. It featured a beautiful young actress named Catherine Bach playing the part of Daisy Duke, who was most famous for her short-short cutoff jea...
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Season 2
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Episode 18
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33:15
Consistency Pays: Building a Thriving Fitness Business for Older Adults in Nashville
Fitness success is a lot like communications success. Both involve repeating the same steps consistently over time, making incremental progress, and remaining committed to doing the right thing. Even when a shiny new temptation wants to steal y...
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Season 2
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Episode 17
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21:04
Overcoming Alcoholism to Forge a Health Legacy: Gary's Inspirational Fitness Journey at 50+
Nothing moves people like a story. More than mere facts, and more than promotions or advertising, a good story makes us feel something. We relate to it. We want to take action, even if it’s just talking about the story some more.
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Season 2
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Episode 16
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12:27
Alloy's Nick Garrity Shares Secrets of Serving the 'Older' Market While Expanding His Fitness Footprint. (REMASTERED for Improved Audio)
Alloy Personal Training is one of the most exciting brands in fitness. And Nick Garrity is a prime example of why, having launched two successful locations last year and preparing to birth a third.We discuss the secrets to appeal...
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Season 2
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Episode 15
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33:39
Should Gyms Provide Ozempic and Wegovy to Fitness Clients? Here's What You Need to Know.
What happens when the craze for new weight-loss drugs hooks up with gyms and fitness studios?We’re about to find out, based on a couple of announcements from industry leaders in the last few months.An...
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Season 2
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Episode 14
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29:21
How High-Tech, Big-Data Innovation Is Improving Functional Fitness and More.
We tend to go to the gym and lift weights in one plane -- up-down, up-down...But in real life, our bodies move in 3D, up, down and all around, at all angles, across multiple planes of motion.So if we want to be strong and truly ...
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Season 2
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Episode 13
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28:42
Health, Sex and More: Men Tell Us What Finally Got Them to Embrace Fitness over 50.
Ever felt it's too late to start making healthy changes? This episode of Optimal Aging is for you. We're chatting with three inspiring men, all over the age of 50, who decided to rewrite their health narrative. Listen in as Bennett, Jerry, and ...
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Season 2
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Episode 12
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16:38
Should You Workout on Vacation? Finding the Balance in Fitness over 50
Have you ever found yourself torn between maintaining your fitness routine and surrendering to the allure of total relaxation while on vacation? Well, this episode of Optimal Aging will simultaneously challenge you and offer solutions to this a...
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Season 2
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Episode 11
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19:50
Mastering Gym Business Management and Capturing the Over 50 Market, with Dan Uyemura of PushPress.
This week's episode is all about the intersection where gym management, communications, and customer experience meet.My guest is Dan Uyemura, who was a serial tech entrepreneur before opening his first gym in 2010 – and then his ...
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Season 2
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Episode 10
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23:16
Don't Let Fear of Change Hold You Back: 5 New Trends in Marketing Fitness over 50
It's been five years since I got into the "fitness over 50" game -- and five years since I first met Dan Ritchie and the Functional Aging Institute.So, when Dan asked me to speak last week at an FAI gathering in Nashville last week, my ...
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Season 2
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Episode 9
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17:15
Reframing Fitness: A Journey of Adventure and Healthy Habits with Kelly Howard
My guest this week is Kelly Howard, who leads women into fitness by making it fun and adventuresome. She leads retreats, hiking and kayaking trips – all kinds of things to get women moving outdoors and start living a healthier, happier l...
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Season 2
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Episode 8
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30:46
Triumph and Transformation: 7 Inspiring Fitness Journeys of Men Over 50
Imagine being in your 70s and crossing the finish line of a grueling obstacle course race. Or picture yourself chasing after your grandkids, not just watching from a bench. Today, we're sharing the fascinating, foot-to-the-pedal stories of men ...
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Season 2
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Episode 7
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24:19