The Optimal Aging Podcast
Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.
The Optimal Aging Podcast
Remember to Keep Workouts Fun for People Over 50 If You Want to Build Steady Habits.
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Jay Croft
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Episode 67
Oliver Wendell Holmes famously said, “We don’t quit playing because we grow older; we grow older because we quit playing.”
But what does “fun” mean when we’re talking about fitness for people over 50?
It might mean perkiness among group fitness instructors for some folks. But I think it really means engagement – are you speaking to people in ways that are relevant? That indicate that you appreciate them as older individuals? That connect your values to your community?
Here are some great examples of how to go about it.
Resources and Links
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