Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join Esomar on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Talking Insights
Latest Episodes
The Hidden Risk in AI Research Nobody Is Validating Yet
Wilko Rozema on the future of insights: why validation, not hype, will decide who winsAI and synthetic data are moving fast, but the real competitive edge in insights is no longer speed alone. Wilko Rozema of Dynata breaks down why the n...
Why Bias Sneaks Into Research Design Before Data Even Starts
Young researchers are reshaping market research and sharing what they’ve learned along the way.In this conversation from Esomar Congress, Molly Strawn-Carreno and emerging researchers discuss AI, bias, cultural nuance, mentorship, and b...
The Hidden Skill Gap That AI Is Creating in Research - Live at the Esomar Congress 2026
Qualitative research veteran Isabelle Landreville joins Molly Strawn-Carreno to discuss how AI is reshaping research—and why human judgment, critical thinking, and relationship-building matter more than ever. They also explore Canada’s distinct...
Why Data Strategy Fails Without a Business Question - Live at the Esomar Congress 2026
What should come first: an AI strategy or a business question? Isabelle Lacarce Paumier, Global Group Head of Data and Marketing Analytics at Nestlé, makes the case for starting with the business opportunity—and building the data f...