Talking Insights
Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.
Episodes
69 episodes
Understanding Africa's Diverse Markets
Welcome to another episode of Talking Insights! In this insightful conversation Serge Mumbu (Target SARL) discusses the unique challenges and opportunities of conducting market research in Africa. He emphasizes the importance of un...
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Season 3
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Episode 5
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22:21
Embracing Originality in an AI World
In this conversation, Dr Vivienne Ming discusses the relationship between AI and human potential, exploring how AI serves as a tool for understanding human behaviour and creativity. She emphasizes the importance of human uniqueness in a world i...
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Season 3
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Episode 4
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21:37
Go Beyond Storytelling and create impact within organizations
Welcome to another episode of Talking Insights! This week, we have Lucy Davison and Iosetta Santinni with us to discuss next week’s workshop from the ESOMAR Academy called “Beyond Storytelling”.Years of storytelling have empo...
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Season 3
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Episode 3
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6:39
Ep.2 - Integrating Sustainability into Banking
Welcome to another episode of Talking Insights! This week we have Lester Sualog and Beatrice Dy with us to discuss Sustainability in the Banking System.They share their backgrounds and motivations for focusing on sustainabili...
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Season 3
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Episode 2
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22:51
Episode 1: Diversity in Market Research
Welcome to another episode of Talking Insights! Today, we are thrilled to have Marta Bierca join us to discuss the significance of diversity in market research, emphasizing the importance of considering gender identity and moving b...
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Season 3
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Episode 1
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20:48
EXTRA - The Price Whisperer Interview
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.In this special conversation between Joaquim Bretcha from ESOMAR and the Price Whisperer, ...
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Season 2
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Episode 15
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18:34
EXTRA - The Importance of Curating Meaningful Content
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.In this conversation, Dan and Julia discuss their experience at the ESOMAR Art&Science...
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Season 2
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Episode 14
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19:14
EXTRA: The Potential Applications of AI and Biometrics
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. In this episode, we’re excited to host Ben Shea, co-founder of Santa Box, to discus...
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Season 2
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Episode 13
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19:00
EXTRA - Using Hip-Hop to Discover Innovators
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. We've invited Daniel Berkal (The Palmerston Group) to take over Talking Insights, w...
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Season 2
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Episode 12
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34:07
The Power of Diversity in Research
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Amy Hilliard and Pepper Miller to discuss the importan...
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Season 2
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Episode 11
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21:44
How to use AI Prompts to get Insights
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Dave Lundahl from InsightsNow, Inc & Mimi Sherlock...
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Season 2
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Episode 10
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27:39
Methodologies for your brand
In this conversation, Marco Frincio and Rogier van Hulst discuss the framework for AI-driven brand strategy developed by Quantum and LinkedIn. They introduce the concept of brand density, which is based on open-ended questions that elicit assoc...
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Season 2
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Episode 9
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17:31
The Numerious Story
Megan Peitz, founder and CEO of Numerius, discusses her journey and the partnership between Numerius and Mill. Numerius is a quantitative strategic consulting firm that helps companies find the story in the numbers. They assist big brands and s...
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Season 2
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Episode 8
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24:01
The La-Z-Boy most ambitious transformation yet
Welcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month. Today, we’re excited to host Jorge Calvachi from La-Z-Boy. La-z-Boy, a well-kn...
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Season 2
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Episode 7
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26:30
AI, Algorithms and Research
Leonardo Valente, CEO of LivePanel, discusses the use of synthetic data and machine learning in market research. He emphasizes the importance of real solutions and value in the AI hype. Valente explains how their technology uses machine learnin...
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Season 2
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Episode 6
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8:51
Fraud in Research
Insights are the foundation of our economy. It is essential for product testing, pricing, and packaging. In this episode, Bob Birdsell and Sandy Casey (InnovateMR) cover topics such as fraud in market research, the impact of qualit...
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Season 2
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Episode 5
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13:18
The Research Era of Taylor Swift
QuestionPro's research on Taylor Swift generated significant media exposure and showcased the importance of market research data for journalists and storytellers. The research revealed insights into the economic impact of Taylor Swift's concert...
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Season 2
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Episode 4
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11:34
Exploring AI: A Brief Journey Beyond the Obvious
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Daniel from The Palmerston Group. With extensive expe...
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Season 2
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Episode 3
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21:17
When Gen AI Meets Gen Z
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Adrian Terron from TATA Group, who will be discussing...
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Season 2
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Episode 2
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20:17
Behind the Scenes with the Program Committee
🎙️ Welcome to a special edition of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host members of the Program Committee who will share exclusiv...
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Season 2
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Episode 1
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26:37
Mobile consumer behaviour from the App Life report
In this episode, join host Iliya Hull and guest Paul Neto, an experienced market researcher and founder of Measure Protocol, as they delve into the evolving landscape of consumer data. Gain valuable insights into the impact of first-party, zero...
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19:56
Hack your Leadership: Trust, transparency, and advocacy in action
Discover the art of effective leadership in this insightful podcast with James Sallows, Global Head of Consumer Business Insights Analytics, Haleon, and a global leader driving transformation in insights and capabilities. Join us as we explore ...
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55:56
Hack your Leadership: Navigating growth, empathy, and curiosity with Nitesh Priyadarshi
Explore the world of leadership hacks and career development insights in the market research industry with our host, Liubov Ruchinksaya. In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discov...
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28:03
Navigating inclusive narratives: Language evolution in Market Research
Dive into the world of inclusive market research with Bel Kerkhoff-Parnell, Researcher & Community Organiser at Project Parnell. As a seasoned researcher, editor, and member of the European Race and Imagery Foundation, Bell sheds light on t...
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11:06
Hack your Leadership: Fostering strong relationships to drive business growth
In this edition, Liubov Ruchinskaya, host of Hack Your Leadership, sits down with Dan Wish, Founder and Principal Consultant at Wish Insights & Strategy. Dive into the world of market research leadership as they discuss the key...
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28:53