Philip Cheatham
Philip Cheatham is the Chief Visionary Officer at Central Desking, author of "Dealership Process Secrets," and host of the "Dealer Process Secrets" podcast. Renowned for pioneering efficient, profitable dealership operations and F+I performance, his innovative strategies, including "pencil strategies at the desk" and "negotiation mastery," have revolutionized customer engagements and transparency. Philip’s implementation of "hierarchy sales processes" is credited with transforming top dealerships, fostering a scalable model and vibrant culture that cultivates internal leadership and continuous improvement. His podcast shares insights into effective strategies and mentoring for automotive professionals, driving industry-wide innovation and resilience.