What's Working Now

169. Katie Coaches the Door to Door Sales KING on Overcoming Objections

Katie Richardson


Sam is a man molded by door-to-door sales. Never having had a “real job,” he has spent his career selling anything and everything under the sun—from painting address curbs and magazine subscriptions to home security systems and solar panels. Having sold over 400 personal alarm accounts, finishing #1 at Vivint in 2014, and former VP of Solcius, he felt called to create something greater. It's his purpose to unify, uplevel, and bring honor and integrity to the door-to-door industry. Sam has consulted with hundreds of companies, built multiple seven-figure businesses, and created the most effective sales training program, D2D-U, which has helped thousands of sales reps transform into regular six and seven-figure earners. He is the author of “ABC$ of Closing” and “The Self-Xperience.” Sam’s influence has rippled throughout the industry, and he has personally mentored hundreds of CEOs through his private mastermind, The Circle. His major strengths are Sales, Leadership, and Recruiting, helping disrupt companies fast.

Instagram: @thesamtaggart
Instagram: @d2dexperts

Key Takeaways


-Recurring issues in business may indicate that the business owner should examine their own role in these challenges. 
-In sales and coaching, prioritizing listening over talking is vital. Understanding the unique concerns and needs of clients allows for more effective solutions and builds stronger relationships.
-Successful entrepreneurs excel at identifying core problems faced by their clients and providing solutions that meet those needs
-Building a business from the inside out—focusing on internal values, team alignment, and personal growth
-The journey of entrepreneurship requires resilience and the willingness to face the unknown. 


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About Katie Richardson:
Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.

Connect with Katie:
Website: https://katierichardson.com/

CASE STUDIES: https://now.katierichardson.com/casestudy
LinkedIn: https://www.linkedin.com/in/katie-richardson-creator
Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698
BuzzSprout: https://www.buzzsprout.com/1847280
Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr

Newsletter: https://now.katierichardson.com/newsletter