The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive’s Madeleine Park talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
Podcasting since 2021 • 81 episodes
The Art of Franchise Marketing
Latest Episodes
Transforming Home Service Franchising: Discover Excellence with 1-800-PLUMBER +AIR
On the Art of Franchise Marketing, Host Madeline Zook is joined by CMO, Kyle Smith. With nearly 15 years of experience in higher education marketing, Kyle seamlessly transitioned into the franchising world, leveraging his expertise in brand pro...
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21:36
The Rise of BODYBAR Pilates: Building a Fitness Empire
On the Art of Franchise Marketing, our Host Madeleine Zook is joined by Kamille McCollum, Co-Founder and COO of BODYBAR Pilates. Kamille shares insights into the strategic decisions and operational intricacies that fueled the rapid expansion of...
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22:05
Exploring the Unique World of Hotel Franchising with My Place Hotels
Join Eric Myers from My Place Hotels on The Art of Franchise Marketing as he delves into the dynamic world of hotel franchising. Eric offers valuable insights and expertise on guiding franchisees from vision to reality. With a background in fin...
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18:20
An Inside Look at Career Transitions: Changing Lives Through Recruitment at Express Employment International
In this insightful conversation, Madeleine Zook interviews Kenny Reinbold, the Director of Advertising for Express Employment Professionals. With 13 years of experience, Kenny shares his career journey from local marketing to internal communica...
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28:00
Building Billion-Dollar Brands: John Hewitt's Franchising Legacy
Join us for an enlightening discussion with John Hewitt, a renowned CEO and founder in the franchising industry. With over 55 years of experience, John has shaped the landscape of franchise marketing, spearheading the success of Liberty Tax, Lo...
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42:26