 
  The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
      Podcasting since 2021 • 117 episodes
    
The Art of Franchise Marketing
Latest Episodes
Navigating the Franchise Marketing and Operation Landscape with James Young
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Young, president of Pet Butler. They discuss Pet Butler's journey since its 2017 acquisition, the challenges encountered in marketing and franchisee buy-in,...
        
          
          •
          43:47
        
       
    Data, Community, and the Future of Franchise Marketing with Ashley Mitchell
In this episode of The Art of Franchise Marketing, host Erin Martin is joined by Ashley Mitchell, CMO of ZorAbility and VP of Marketing for East Coast Wings + Grill and Sammy’s Sliders. Ashley shares her expert perspective on franchise marketin...
        
          
          •
          25:18
        
       
    Mastering Multi-Brand Synergy in Franchise Marketing with Martha O’Gorman
In this episode of the Art of Franchise Marketing, Erin Martin interviews Martha O’Gorman, CMO of Loyalty Brands. They discuss Martha's journey in the franchise industry, the growth and expansion of Loyalty Brands, and the company's unique mult...
        
          
          •
          33:07
        
       
    Data-Driven Decision Marketing for Multi-Brand Franchise Success with Kenneth Schweighofer
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the impo...
        
          
          •
          39:41
        
       
    Driving Operational Excellence: Culture, Hiring, and Technology with Adam Povlitz
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Adam Povlitz, CEO of Anago Cleaning. Adam shares his journey from joining the family business to becoming CEO, discussing the challenges and insights he gained al...
        
          
          •
          29:58
        
      