
The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
Podcasting since 2021 • 103 episodes
The Art of Franchise Marketing
Latest Episodes
Marketing Strategies for Rapid Franchise Growth with Lindsey McFadden
In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lindsey McFadden, CMO of StretchZone, about the rapid growth of the franchise, which opened 250 locations in just three years. They discuss the strategies used to scale ...
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31:47

The Power of Centralized Support in Franchise Marketing with Richie Huffman
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Richie Huffman, CEO of Huffman Family of Brands. They discuss Richie's journey in the preschool industry, the evolution of his brand, and the strategic growth thr...
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33:39

Modern Leadership: Empathy, Data, and Growth with Felicia Reeves
In this episode, Felicia Reeves, CMO of Empower Brands, shares her insights on transitioning into a new leadership role, the importance of building trust and empathy, and simplifying marketing for franchisees. She emphasizes the significance of...
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32:24

The Brand Value Equation: Strategy, Experience, and Loyalty with Doug Zarkin
In this episode, Erin Martin interviews Doug Zarkin, Chief Brand Officer of Modern Performance and Recovery Brands and author of 'Moving Your Brand Out of the Friend Zone.' They discuss Doug's extensive career in marketing, with a focus on bran...
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35:03

Building Brand Identity & Driving Franchise Growth: Marketing Strategies with Bre Boote
In this conversation, Erin Martin interviews Bre Boote, the Senior Director of Marketing and Communications at Slick City Action Park, the first waterless slide park. They discuss the origins of Slick City, the importance of brand identity, and...
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28:02
