The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Latest Episodes
Purpose, Profitability & Growth: The LearningRx Approach to Franchise Marketing with Kim Hanson
How do you grow a franchise brand while maintaining trust, consistency, and purpose across every market?In this episode of The Art of Franchise Marketing Podcast, Erin Martin sits down with Kim Hanson, CEO of LearningRx, to disc...
Franchise Marketing: Brand, Local Growth, Data & AI with Mishelle Payne
In this episode of The Art of Franchise Marketing, Erin Martin sits down with Mishelle Payne, SVP of Marketing at HomeWell Franchising, to explore what it takes to build a trusted franchise brand in an increasingly complex marketing landscape. ...
The Power of Local: Grassroots Marketing, Community & the Human Connection with Shoshannah DiDomenico
In this episode of the Art of Franchise Marketing Podcast, Erin Martin sits down with Shoshannah DiDomenico, Director of Field Marketing at Scooter’s Coffee, to explore the power of grassroots and local marketing in today’s increasingly competi...
How Data-Driven Decisions Fuel Franchise Growth with Nathan Allman
In this episode of The Art of Franchise Marketing, Erin welcomes Nathan Allman, Co-Founder of Chefs for Seniors, to discuss how he helped grow a family-inspired concept into a franchise with nearly 100 locations while staying true to a people-f...
Mastering Franchise Marketing and Winning Local Search in the Age of AI with Ashley Beckwith
Ashley Beckwith, Senior Digital Marketing Manager at Stellar Service Brands, joins Erin Martin to discuss how franchise brands can build scalable marketing systems that drive real business results. From franchisee adoption and marketing playboo...