The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive’s Madeleine Park talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
Episodes
81 episodes
Transforming Home Service Franchising: Discover Excellence with 1-800-PLUMBER +AIR
On the Art of Franchise Marketing, Host Madeline Zook is joined by CMO, Kyle Smith. With nearly 15 years of experience in higher education marketing, Kyle seamlessly transitioned into the franchising world, leveraging his expertise in brand pro...
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21:36
The Rise of BODYBAR Pilates: Building a Fitness Empire
On the Art of Franchise Marketing, our Host Madeleine Zook is joined by Kamille McCollum, Co-Founder and COO of BODYBAR Pilates. Kamille shares insights into the strategic decisions and operational intricacies that fueled the rapid expansion of...
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22:05
Exploring the Unique World of Hotel Franchising with My Place Hotels
Join Eric Myers from My Place Hotels on The Art of Franchise Marketing as he delves into the dynamic world of hotel franchising. Eric offers valuable insights and expertise on guiding franchisees from vision to reality. With a background in fin...
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18:20
An Inside Look at Career Transitions: Changing Lives Through Recruitment at Express Employment International
In this insightful conversation, Madeleine Zook interviews Kenny Reinbold, the Director of Advertising for Express Employment Professionals. With 13 years of experience, Kenny shares his career journey from local marketing to internal communica...
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28:00
Building Billion-Dollar Brands: John Hewitt's Franchising Legacy
Join us for an enlightening discussion with John Hewitt, a renowned CEO and founder in the franchising industry. With over 55 years of experience, John has shaped the landscape of franchise marketing, spearheading the success of Liberty Tax, Lo...
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42:26
Marketing Strategies for Franchise Success with Best Life Brands
On the Art of Franchise Marketing, guest Jennifer LoBianco, CMO of Best Life Brands delves into the challenges of digital marketing in today's landscape. From testing new tactics to maintaining a balance between data analytics and strategic foc...
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35:31
From Mom's Pop Shop to Franchise Powerhouse: The Journey of Bloomin’ Blinds
On The Art of Franchise Marketing, Madeleine Zook sits down with Kristopher Stuart to explore his remarkable journey from humble beginnings in a mom-and-pop shop to becoming a force in the franchising industry. Kristopher shares his serendipito...
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36:27
Revolutionizing Franchise Operations: A Deep Dive into Mobility Tech Solutions with Stratix
On the Art of Franchise Marketing, we delve into the transformative impact of mobile technology solutions on the franchise landscape. From enhancing customer experiences to optimizing employee efficiency, the conversation explores how innovativ...
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29:23
The Evolving Relationship Between Private Equity and Franchising
On The Art of Franchise Marketing, Jeff brings a wealth of expertise in strategic planning, sales process optimization, and infrastructure development to support franchise brands in their growth trajectory. Having successfully navigated private...
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54:05
Empower Brands on Building a Multi-Branded Franchise Empire
Join Scott Zide, the CEO of Empower Brands on The Art of Franchise Marketing, as he shares his remarkable journey through the world of franchising. With a career spanning from franchise ownership to leading a multi-branded franchisor, Scott bri...
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32:50
Voda Cleaning and Restoration: From Lead Generation to Franchise Ownership
In The Art of Franchise Marketing, experienced entrepreneur Dan Claps provides a deep dive into the world of franchise marketing, drawing from his extensive background in both franchise brokerage and lead generation. As the co-founder of Voda C...
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33:37
Crafting a Local Experience: Inside Shuckin' Shack Oyster Bar's Unique Franchise Model
Delve into Shuckin' Shack Oyster Bar's unique franchise model, spanning 18 locations across six states with a focus on maintaining a distinct local flavor. Darren provides valuable insights into the delicate balance between brand consiste...
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38:58
Entrepreneur Franchise 500 list 2024
On The Art of Franchise Marketing, Tracy Stapp Herold, Special Projects Editor at Entrepreneur, shares valuable insights into the Entrepreneur Franchise 500. With over 20 years of experience in franchise lists and rankings, Tracy delves into th...
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35:15
Unleashing GYMGUYZ: The Journey of Transformative Fitness
On the Art of Franchise Marketing, our host, Madeleine Zook dives into the captivating story of Josh York, the founder and CEO of GYMGUYZ. GYMGUYZ delivers in-home personal trainers right to your door for customized one-on-one or group workouts...
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25:03
Xponential Fitness Brands on Navigating Strategic Growth
On the Art of Franchise Marketing, host, Madeleine Zook sits down with Xponential Fitness President of Franchise Development, Lance Freeman. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified...
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45:52
Navigating Franchise Marketing: Insights from The Brothers that Just Do Gutters
On the Art of Franchise Marketing, The discussion delves into Kevin's journey from a graphic design background to spearheading the rebranding of a gutter-based business. The Brothers that Just Do Gutters is a rapidly growing, locally owned, and...
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34:08
The DRIPBaR On Navigating Cultures, Processes, and Success in Wellness Franchising
Join us on The Art of Franchise Marketing as Kory shares his inspiring journey from an enthusiastic fitness lover to a key figure in one of the nation's fastest-growing franchises, The DRIPBaR. Discover how the DRIPBaR's Vitamin Therapy and Wel...
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43:57
How Lumin Fitness Redefines Personal Training Using Artificial Intelligence
In this episode of The Art of Franchise Marketing, a dynamic dialogue between Madeleine Zook and Craig Sherwood, the spotlight shines on the fitness landscape redefined by Lumin Fitness. Lumin Fitness is The World’s Smartest Fitness Studio. Fou...
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36:21
Duck Donuts From Beachside Origins to Nationwide Cravings
Join us on The Art of Franchise Marketing as we sit down with Betsy Hamm, the CEO of Duck Donuts, to unravel the fascinating journey of Duck Donuts' growth from a hidden gem in the Outer Banks to a nationally recognized brand. Duck ...
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35:26
Wingstop on Innovation and Strategy in Franchise Development
The discussion delves into the nuances of franchise development, highlighting its complexity beyond sales. It emphasizes the importance of understanding the emotional and strategic aspects involved, focusing on aligning the right entrepreneurs ...
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31:29
Hand & Stone on Fostering Strategic and Collaborative Innovations
Dive into The Art of Franchise Marketing with Lisa Rossmann, Chief Brand Officer at Hand and Stone Massage. Hand & Stone is a 500-plus unit Massage and Facial Spa with a mission to bring affordable massage and facial services to the masses,...
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35:25
Dirty Dough's Recipe for Franchise Success: A Cookie Franchise Phenomenon
Dive into the fascinating world of franchise marketing with Madeleine Zook as she interviews Bennett Maxwell, the mastermind behind Dirty Dough, a cookie franchise that has taken America by storm. In this episode, Bennett shares how he acquired...
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38:16
Contender Esports on Mastering the Art of International Franchising and Esports
In this episode of The Art of Franchise Marketing, our host Madeline Zook delves into a fascinating conversation with Brett Payne, the founder of Contender Esports. This franchise company provides esports retail spaces for the gaming community....
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43:34
Front Street Equity Partners: A Different Approach to Franchise Growth
Discover a new perspective on franchise growth with Front Street Equity Partners. Front Street Equity Partners is the first and only pure play strategic advisory & private equity investment firm solely dedicated to exponentially growing ent...
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51:31
Stellar Service Brands on Success and Culture in the Home Services Franchise Industry
Madeleine Zook engages in a compelling conversation with Sherry Rose, CEO of Stellar Service Brands. Discover the significance of fostering a culture of respect and understanding within the franchise community. Stellar Service Brands believes t...
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37:27