The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive’s Madeleine Park talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Navigating Franchise Marketing: Insights from The Brothers that Just Do Gutters
On the Art of Franchise Marketing, The discussion delves into Kevin's journey from a graphic design background to spearheading the rebranding of a gutter-based business. The Brothers that Just Do Gutters is a rapidly growing, locally owned, and operated franchise with over 100+ locations nationwide and growing. Their mission is to "Reinvent Contractor Service" by providing a great place to work and delivering 5-star service every step of the way
Kevin highlights the strategies essential for franchise sales, particularly in the home services industry. He emphasizes the importance of community building for franchisees, emphasizing an entrepreneurial mindset to forge strong local connections. The conversation extends to the role of franchise development and the nuanced partnership between franchisors and external sales organizations (FSOs), offering valuable insights for aspiring franchisees and franchisors seeking business expansion.
Overall, this engaging dialogue not only dissects franchise marketing tactics but also presents a growth roadmap, drawing parallels between brand-building and community connections to drive success in the franchising landscape.