The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive’s Madeleine Park talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
Xponential Fitness Brands on Navigating Strategic Growth
On the Art of Franchise Marketing, host, Madeleine Zook sits down with Xponential Fitness President of Franchise Development, Lance Freeman. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga.
The discussion unfolds, revealing Lance's expertise in identifying opportunities within the fitness market. He shares insights into scaling brands, navigating competitive spaces dominated by boutique fitness studios, and the unique advantage of competing against smaller, localized businesses. Lance reveals a strategic focus on sustainability, market trends, and the importance of aligning brands with a culture-driven approach.