The Art of Franchise Marketing
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive’s Madeleine Park talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
The Art of Franchise Marketing
The Rise of BODYBAR Pilates: Building a Fitness Empire
On the Art of Franchise Marketing, our Host Madeleine Zook is joined by Kamille McCollum, Co-Founder and COO of BODYBAR Pilates. Kamille shares insights into the strategic decisions and operational intricacies that fueled the rapid expansion of BODYBAR Pilates from a regional presence to a nationwide franchise phenomenon. The dialogue delves into the intricacies of franchising, exploring the delicate balance between operational efficiency and franchisee support. McCollum's emphasis on trust, clear division of responsibilities, and a corporate ethos within franchise relationships offer valuable lessons for aspiring franchisors. As the conversation unfolds, McCollum hints at the brand's future trajectory, teasing potential expansions and service innovations that promise to further solidify BODYBAR Pilate's position as a frontrunner in the boutique fitness franchising landscape.