Life Beyond the Briefs
At Life Beyond the Briefs we help lawyers like you become less busy, make more money, and spend more time doing what they want instead of what they have to. Brian brings you guests from all walks of life are living a life of their own design and are ready to share actionable tips for how you can begin to live your own dream life.
Life Beyond the Briefs
Latest Episodes
Most Law Firm Marketing Talks to the Wrong People
Most law firm marketing is aimed at one person:The prospect who is ready to hire right now.But that is only a tiny slice of the market.Most future clients are somewhere else entirely. They are confused. Curious. Avoiding th...
The Firm-Building Lessons Behind a $100M Verdict | Ryan McKeen
Most lawyers see a $100 million verdict and think about the trial.Ryan McKeen thinks about everything that had to exist before the trial ever started.The team.The systems.The cash flow.The experts.The patience to c...
Your Best Leads Are Already in Your Database | David Vicknair
Most law firm owners are obsessed with getting more leads.More clicks.More calls.More traffic.More ad spend.But David Vicknair has a reminder that sounds simple, and maybe a little annoying because it is true:Yo...
Dan Kennedy’s Second Rule of Marketing: Build Your Moat Before Consolidation Hits | pt. 2
If Part 1 made you rethink your marketing, Part 2 is where Dan Kennedy gets practical.And maybe a little uncomfortable.We are bringing this conversation back because it was one of the episodes listeners loved most, and the timing ...
Dan Kennedy’s First Rule of Marketing: Stop Copying Your Competition | pt. 1
Most lawyers do marketing the same way.They look at what every other firm is doing, copy the message, copy the offer, copy the ads, and then wonder why nobody notices them.Dan Kennedy would tell you that is exactly the problem.
