Law Firm SEO Masterclass With Jason Hennessey

Lost in the Legal SEO Labyrinth? Here's Your Escape Plan!

Dominate search engines and attract high-value clients – even in the cutthroat legal arena.

This episode is your roadmap to SEO success for law firms. We chat with Jason Hennessey, the SEO wizard behind Hennessey Digital. He'll break down the complexities of climbing search rankings, specifically within the competitive legal landscape.

 Forget the wallet-draining tactics! Jason, a battle-tested veteran of the digital marketing world, shares practical strategies to boost your firm's online presence – without breaking the bank. His book, "Law Firm SEO," is your secret weapon, helping you navigate the SEO terrain with confidence and avoid shady vendors.

But SEO is just one piece of the puzzle. We dive deep into the entrepreneurial spirit with Jason, uncovering the secrets behind building winning business systems. Get ready for real talk – Jason and I share our own blunders and triumphs, from scripting solutions to client retention. Discover how a healthy dose of curiosity and problem-solving can pave the path to success.

Tired of the blame game within your team? We discuss fostering a culture of learning and overcoming obstacles. This episode is a masterclass in scaling your business – proving that local solutions can have a global impact.

Ready to unleash the power of PR and backlinks? Jason, with his experience on "Million Dollar Listing New York," reveals unique strategies for securing high-value backlinks. He'll also unveil the blueprint for a sustainable SEO campaign, built on consistency and growth to leave a lasting digital footprint.

Craving more SEO gold? Dive deeper into Jason's treasure trove of knowledge beyond the podcast. Connect with him on LinkedIn for bite-sized SEO insights and follow his Instagram for some seriously cool SEO tips. And the cherry on top? Jason's launching a brand new YouTube channel soon – the ultimate destination for in-depth strategies to build your firm's online empire. Don't miss out – connect with Jason and unlock the full potential of SEO for your law firm!

Bonus! Want to learn even more SEO secrets straight from Jason? He's generously offering a FREE copy of his book, "Law Firm SEO," to our listeners! Grab your free copy and become an SEO master for your law firm. Here's the link: https://info.hennessey.com/book-life-beyond-podcast/

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Brian Glass is a nationally recognized personal injury lawyer. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
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Transcript

Speaker 1: 0:00

Nowadays you just hop on YouTube and you just kind of watch a video and it kind of gives you a good overview of whatever it is that you're trying to learn. For me, I basically went through the school of hard knocks and I just learned a lot by the mistakes and the failures that I made along the way.

Speaker 2: 0:15

Yeah, you mentioned failure, because I actually wrote that down. So right. Sold Vegas Wedding Mall, sold Everspark. Now you're crushing it with Hennessy Digital. Do you have an epic failure that you can talk about?

Speaker 1: 0:29

Free from the legal chain, brian and a team of pros talking about the hustle and the real life pros.

Speaker 2: 0:39

Hey guys, welcome back to the show. Today I have an all-star guest, probably the biggest name guest that we've had on the show so far Jason Hennessey, owner of Hennessey Digital, author of Law Firm SEO and Honest SEO, former website wedding website SEO vendor, and we'll dive into that, jason. Welcome to the show, brian. I appreciate it.

Speaker 1: 1:01

I'm honored to be here today. That, jason. Welcome to the show, brian, I appreciate it. I'm honored to be here today.

Speaker 2: 1:05

So, Jason, the first time that I saw you or heard your name was at National Trial Lawyers in Miami, maybe two or three years ago, and you were on stage talking about the cost of doing good SEO for law firms in a major metropolitan area, and it stuck out to me that you said in the Dallas-Fort Worth area you had to spend $35,000 to $40,000 a month on SEO to be competitive in that area. And most of my market my audience people that I talk to are lawyers that can't spend $35,000 to $40,000 a month on payroll, much less SEO. And so thank you for writing Law Firm SEO for those of us who can't afford yet the big name vendors, because it is a step-by-step exactly all of the things that you have to do, which are very hard to actually accomplish within your law firm, to be competitive with everybody else that can't afford the big name vendors. So talk about that book, where it came from and what you're doing with it.

Speaker 1: 2:06

Yeah, thank you. It's a book I wrote. I think I published it maybe two years ago now and, by the way, any of your listeners that would like a copy of this will include a link. I'll even cover the cost of shipping it to them, just because I like to give value. The real reason why I wrote this book, brian, to be honest with you, is because, as most of your listeners probably know, when you hear the word like oh, that person is an SEO, like people cringe, right. They're like oh, I don't know.

Speaker 1: 2:31

A lot of people have been burned in the past by people like me that maybe didn't properly manage expectations, and I just didn't like having that stigma tied to our industry, and so I just wanted to set the record straight. I wanted to write a book where I educate people on the importance of SEO, what is good SEO, what is bad SEO. So, by the time that you read this and it's written in a non-technical term so somebody that's a lawyer could understand it I purposely did that and again, just so that somebody that by the time they read it, they are educated and empowered to make the right decision right, whether it's to do things in-house, to hire an agency, the questions to ask how to hold them accountable. What are the right metrics that you should be measuring? What are the tools that you should be using to track success? And so that's really it. I just wanted to give back and put that into the universe.

Speaker 2: 3:40

And so that's really it. I just wanted to give back and put that into the universe and again, that's why I'm the person that you're working with is actually doing, and how much of it is what I call like hand wavy bullshit right, because there are bad actors in both of our industries, and so having this educational material out there that gives lawyers and gives law firm owners the ability to just engage with and talk to your SEO vendor in a language that they understand, and then understand most of the stuff that's coming back from them. So what has your experience been with educating lawyers and equipping them with the tools and the language that they need to have these conversations?

Speaker 1: 4:19

Yeah, I even say I've built my agency never on selling anything. I'm just really passionate about a subject. I've got a lot of insights. I've been doing it for 24 years and so when you're that passionate about it, typically you're able to get some results. You get some case studies. You leverage those case studies Truly.

Speaker 1: 4:36

When I get on any sales call, if you will, we don't really do a whole lot of aggressive marketing. Usually a lot of the leads that come to us are either through referral or inbound or they read my book at that time. Like, I get on a call and I'm like look, I'm not here to sell you anything, I just want to educate you to make the right decision, whether or not it's with us. If, at the end of this call, if you feel like we could be a good fit for you, we can certainly explore that. But I'm going to take them on a journey like over the next hour on a call and just show them like this is an opportunity, this is a weakness of your website, this and they just go through that and in some cases we leave the call where they go back to their current agency and they're like hey, listen, I just learned that our speed is really too slow, and next they fix it and then they're moving forward.

Speaker 1: 5:16

But that even is a win for me, even though I didn't get the business. It's just a win for me that people are not. They're a better educated and they're not being taken advantage of, and so much so. I make a lot of videos. I know our friends on LinkedIn and so every day I try to post a quick little two, three minute video that just educates the audience about one more little thing, and these things just continue to add up and it's just. An educated audience is just the best audience in my opinion. Yeah.

Speaker 2: 5:47

LinkedIn is impressive, but your Instagram is even more impressive. I just looked like 1.8 million followers on Instagram without doing any dancing or having girls in bikinis. It's just you in your office spouting SEO tips. How often and how frequently have you been making those postings to generate the 1.8 million followers that you have there?

Speaker 1: 6:08

I've been doing it for definitely a couple of years, but it just comes down to consistency. You just do a little bit more, a little bit more. And then I'm also big on public speaking. So I just got back from Vietnam where I went out and I spoke to like over 500 SEOs, teaching them about how to scale SEO and how to grow an agency. That was one of the things I do. I'm going to be flying to Singapore at the end of this year. I'm going to be going to back to Thailand, right. So I do a lot of international speaking, and not so much just in the legal space, but like I've been doing SEO for so long that I'm pretty well known in the SEO space as well. I've been doing SEO for so long that I'm pretty well known in the SEO space as well. And then I also write for Fast Company Entrepreneur Magazine, rolling Stone Magazine, right. Newsweek, right. So when you have that type of a reach, you start to attract an audience.

Speaker 2: 6:56

The entrepreneurial or the international conferences that you're speaking at. Is that an audience of international SEO folks or is it like, hey, let's all go to Singapore and the conference there?

Speaker 1: 7:06

No, there's maybe a 5% of the audience is from the United States. There's people from India, from Australia, from Asia, all over the world. That kind of goes to that, and this allows me to have more of a human connection with those people from the opposite side of the world that I've known, or they followed me on different social platforms and just gives them the opportunity to meet me, connect with me and then vice versa.

Speaker 2: 7:32

Yeah, let's go all the way back to your start, because you your first company at least your first internet company that you started was was a resource for brides that were coming to Las Vegas.

Speaker 1: 7:44

Yeah, Right, so tell me about that.

Speaker 1: 7:47

It's funny you try to plan your life and then life happens right, and so, for me, I joined the Air Force out of high school. So I did four years in the United States Air Force. I got out of the Air Force, I was going to college full-time at UNLV. My side hustle at the time was DJing on the radio in Las Vegas. I was a radio personality and then also DJing weddings on the weekends, and so that was my side hustle. That side hustle turned into an actual business where I had like a warehouse and 16 DJ systems and DJs would go out every Saturday, Sunday night DJ weddings. And so I just thought, wow, I've got this business here. I'm going to college.

Speaker 1: 8:28

What about tapping into brides that are planning their weddings online, that are getting because I was living in Vegas at the time people that are coming to Vegas as a destination wedding where they could plan it? So that prompted me to develop an idea called Vegas Wedding Mall and I paid a developer $5,000 to develop an idea called Vegas wedding mall and and I paid a developer $5,000 to develop that website. After he was done developing, three months went by and I was like hey Stalin his name was Stalin, I think either a button's not on or the site's broken, but there's no traffic coming to this website. And then he was like, oh, that's called like SEO or something. I don't do that, and so I'm like, ah, and so I had to. I had to buy a book and it's funny, I think I have the book still. So this was the first book that I bought on SEO, right and this is back.

Speaker 2: 9:14

If you're listening, it's printed in spiral bound.

Speaker 1: 9:19

And so this was the first book that I bought and you can see I still have like places that I highlighted. I read the whole book, from front to back twice and it's a pretty intimidating book, right, it's pretty intimidating, very thick book, and so I'm like I guess I'm gonna have to teach myself this and so I just went in.

Speaker 1: 9:36

I started tinkering with the website and I was able to get the website ranking for the word Las Vegas wedding. Las Vegas wedding DJ. Las Vegas wedding photographer. Next thing, that was actually a business and people would call me up wanting to advertise on this website and that became like passive, reoccurring revenue. And then I built Seattle Wedding Mall, Los Angeles Wedding Mall, Phoenix Wedding Mall and so quickly I ended up kind of building that business and then I sold that business and then I moved to Atlanta, Georgia, to get my family out of Vegas. I didn't want to raise my kids there at the time.

Speaker 1: 10:09

And then I got asked to speak at a DUI conference, a guy by the name of Bubba Head, and he asked me to speak to a mastermind group of 50 lawyers, some of which maybe some of your listeners were even in attendance, I'm not sure. And from there I knew nothing about legal marketing. But I gave a presentation about how I was able to rank on Google for different keywords and then that basically got me into the legal industry and got me my first six or seven clients, and then that was 2008. And then, fast forward, I've been in the legal industry since then.

Speaker 2: 11:37

I'm curious because you said at the beginning of that you plan your life and then life happens. But there must have been a plan, because you went from okay, I'm a one-man band DJ to I have 16 DJs that work for me, to there's a broader addressable market here. What if we sold everything to brides coming to Vegas? There's an even broader addressable market. What if we did it in Seattle and a couple other cities also? And so, if you look back, if you think back to the beginning of that journey, what was the plan?

Speaker 1: 12:07

I guess the plan all along was that I was, I was an entrepreneur, right, and I guess I didn't truly realize that. And as an entrepreneur, you see the world, there's problems in the world and in most cases, like you, have the gift of coming up with solutions for problems, and and then you just have to double click on that and next you're solving one problem, you're putting systems and processes in place, and just as you're doing that, there comes, becomes another problem, right, and then you're like putting systems and processes in place, and then it, and then it just starts to compound, based on some of the relationships that you may have built, some of the opportunities that may have surfaced, and then it's just you, just. I guess the biggest word that I can think of is just being curious, right. I think some of the best entrepreneurs and business leaders are just curious, right. They're curious. You interviewing me and having this podcast, right, you're very curious, right, and that just opens up all kinds of a world of opportunity, right.

Speaker 2: 13:09

Benefit of having a podcast is you get to talk to all kinds of interesting people and just ask them questions that might help you in your business, and so it's an entirely different skill set to sell yourself four weekends a month and go out and DJ than it is to have the warehouse and manage the schedule of 16 DJs, and I can't imagine. Djs in Las Vegas are the most reliable, responsive set of people, right. And so what were you learning? What were you reading? Who were you listening to at the time to develop the human resources skillset and the management skillset that you needed to run that company?

Speaker 1: 13:45

Yeah, I'm definitely a student of books. I read a lot of books. There's a couple bookshelves here of different books that I've read along the way. The other thing I'm I guess I'm big on like embracing my failures. That's key.

Speaker 1: 14:01

A lot of times people are afraid to fail. Um, failure is just like a stepping stone to getting to the next level, and if I had an unreliable dj d, I'd have to have a system in place, right. You just can't like not have a DJ show up to a wedding, right, and so you have to have, like, a backup in place and just create these systems based on some of the mistakes that you make. And then you just continue to innovate new systems that have kind of redundancies and stuff like that, and that was it. I wish that YouTube wasn't really a big thing at the time. Nowadays, you just hop on YouTube and you just watch a video and it gives you a good overview of whatever it is that you're trying to learn. For me, I basically went through the school of hard knocks and I just learned a lot by the mistakes and the failures that I made along the way.

Speaker 2: 14:49

Yeah, you mentioned failure, because I actually wrote that down. So right. Sold Vegas Wedding Mall, sold Everspark. Now you're crushing it with Hennessy Digital. Do you have an epic?

Speaker 1: 14:59

failure. Do I have an epic failure Boy? I probably have a lot of them. Let's see here what would be one. I'll just give you an example that kind of comes to mind, and it's not really an epic one, but it is a failure, right?

Speaker 1: 15:11

I remember one Saturday morning I am sitting at my home office here and my phone starts blowing up, and it was an angry customer of ours who's still a client, by the way just show how the ending goes and he was just like really pissed off and and he started like texting me, calling me, and I eventually got on the phone. He's blah, blah, blah, blah, blah, blah. Just all you hear is. And basically what happened was his website. There was like a human mistake where, like on his website, there was one phone number digit that was left off in his website.

Speaker 1: 15:43

Here's the guy that's spending a lot of money on marketing, not only with us, with pay-per-click and everything else, and when people tried to call the phone number, like it wasn't going anywhere and it was probably like this for a couple of days when nobody was able to detect it, and so obviously he was very upset, as he should be, and so this was just a human mistake that was made and I apologize for it, but I just had to put my foot down and assure him that would never happen again. And then I had to figure out how can I assure him that will never happen again, because it's human beings and we all make mistakes? How can I assure him that will never happen again, because it's human beings and we all make mistakes? So then we went back to our engineering team and we're like how can we make sure that this doesn't happen for this client, but for all clients? And what we did was we built a script that then goes through all of our clients' websites every single day to make sure that the phone numbers are all validated.

Speaker 1: 16:30

And so by us making that one mistake and catching it and me having to get my ass reamed, as I should have, it now forced every single one of my clients moving forward that we would never, ever make that mistake where they'd lose business because of a human being losing like one number. That's something that you're like, oh my God, somebody should be fired. Who did that? But we operate in a no blame environment at Hennessy Digital and when there are mistakes like that, we actually embrace that, because that allows us the opportunity to fix a much bigger problem for a lot of our other clients Right, and I think that's the mentality that most people should have, rather than getting angry at somebody for making the mistake.

Speaker 2: 17:13

That no blame environment. I know you're running your company largely, if not exclusively virtually now, right, almost everybody's remote. It strikes me again this parallel between SEOs and lawyers is that you're relying on your people in many cases to figure out problems, and they may be one-off problems in a sub-market in Atlanta for estate planners, right, but that problem might have an application across everybody else's clients or it might not, and running a law firm is the same way. In your hiring process, you're relying on hiring smart people and putting them in positions where they're going to figure it out. Relying on hiring smart people and putting them in positions where they're going to figure it out and then tell everybody else how they figured it out. So I'm curious how you all have gone about vetting people on the front end and then how you manage them right, how you know, okay, that person is doing a good job, this person is not doing a good job, and then how you share that knowledge across the rest of the company.

Speaker 1: 18:13

Yeah, so the way in which we operate, like we have it, we do things our own way, like when we hire SEOs. A lot of times we don't want an SEO to come in and they're going to develop a completely different strategy for a firm in Atlanta than a different SEO that's working with a firm in Los Angeles. We have a strategy that works, that's been tested, and rather than continue to innovate that and have 100 different strategies for 100 different clients, it is like a McDonald's, if you will, like you show up. This is the way in which you put three pickles on the burger because we know that it works right and for one we hire people based on are they a good cultural fit? Do they have the skills necessary? We have a whole HR team. We've got a people success team, once they're onboarded. Then we have learning and development, so we develop curriculum so that everybody that is hired they go through all of the curriculum. They learn the way in which we do things. Then we've got software and applications. I've got probably about 15 systems engineers that develop our own internal systems to make sure that we are doing things correctly. So if somebody's going to publish a piece of content and it's not actually satisfying the way in which we do it, it might block them from publishing it.

Speaker 1: 19:32

Because in the world of SEO like SEO is just really three pieces of SEO, and this is probably in the world of any business, but in SEO specifically, there's a human being that makes a mistake right on a website. Then there's usually another human being that does an SEO audit, that is trying to detect the mistake that this person made, and then there's another human being that trying to detect the mistake that this person made, and then there's another human being that has to fix the mistake that person made. That's really what SEO is right People making mistakes, people detecting mistakes and people fixing mistakes. And so if we can block people from making mistakes by developing systems and applications that prevent you, that's one thing. The other thing is, as far as detecting mistakes, we have our own systems that basically take websites and push all the data up into the cloud and interprets the data to make sure that we're not making the mistakes that we should be making and, if we do, it automatically creates a ticket for our engineering team to fix it. So we're in the process of systematizing SEO and that's really important, but that wasn't how it was 10 years ago.

Speaker 1: 20:35

10 years ago, you had people making mistakes. I was paying people to detect the mistakes and then paying a lot of people, and there was just no systems in place and it was just like a world of getting nowhere, like running on a treadmill, and so you can never scale an SEO agency that way and I think that's the biggest problem. There's a lot of SEO agencies that just still operate that way, and I think that's why SEO has a bad name is because it's just people making just going through that same cycle over and over again. How many people do you have now? We're about 120 full-time staff, yeah.

Speaker 2: 21:07

Yeah, so there's certainly an economy of scale, right, when you get past a certain number of people. Now you can have all those systems engineers, and now you can have the cloud and you can have somebody build the own separate system, but there must be.

Speaker 2: 21:20

So I heard everything that you said, but there must be, like when Google is testing new algorithms in sub markets. There must be those changes and you probably have a whole team of futurists, or whatever they might be called, in your company thinking about what the next thing that Google might do is, and here's how we would solve it rolls out in a sub market or in a state or across the rest of the country.

Speaker 1: 21:42

We do, yeah, so we do. So we have a 1% team, and so the 1% team is ones that are studying a site and they're looking at things that are taking place after an update that happens within Google, and usually, when there's an update that takes place within Google, there's winners and there's losers, right, and what we do is we reverse engineer the winners, right, and if we're ranking number one on Google and all of a sudden, an update takes place and we move to position five, what do we do? We got to reverse engineer the top four results to see what are they doing differently. Ah, these top three websites all have a video on the page now. Okay, got it.

Speaker 1: 22:18

So maybe that's something that we need to consider for all of our clients. Or, these top three websites all of a sudden, they had 12,000 words of content for Atlanta car accident lawyer, but now these ones only have 3,000 words of content, ah, so maybe we need to shorten content. We do study the SERP and the results, and then we also have a budget to bring in outside experts, and that's why I go to Thailand and Vietnam is to get connected to other people that are thought leaders in a specific role, and so we might find the world's best schema markup expert, bring them in to audit one of our clients' websites, and the lessons that we learn from that one audit we then apply to the rest of our clients. So that's other things that we do as well to stay ahead of the curve.

Speaker 2: 23:06

What's your level of stress as somebody who's running a 120-person agency with Google's AI generative search wiping out your entire industry?

Speaker 1: 23:16

Yeah, I think I look at it like this. I think I'm more concerned about people just using AI as their search platform than I am as Google wiping out SEO. I think as long as there's an algorithm on Google right, there will always be a need for SEO. And I look at Google's the way in which they make money is serving up ads around like results, so I don't think they're going to be changing it all that much. But if there is a world where people just don't use Google, that's a whole different scenario, where people just don't use Google.

Speaker 2: 23:52

that's a whole different scenario, and so I'm curious if you woke up tomorrow and you had no money and no reputation as an entrepreneur, what is it that you think you would go and do next?

Speaker 1: 23:59

Go work at Home Depot? I don't know. No, I'm just kidding. I think that's interesting. I look at it like this I come from a very humble beginning and my mom had me at 17 years old. We didn't have her car when I was a kid, and so I know what it looks like when you are all the way at the bottom, and I also know what it looks like having to rebuild it. So that's why I think I have pretty good tolerance towards risk is because, like, I start from the bottom and I've got nothing to lose, and so if everything just got wiped out completely from my feet, I just know what it takes to rebuild and I'd figure something out. I'd find a new problem in the world that needs to get solved and I would just put my head down and start solving it All right.

Speaker 2: 24:42

So I don't believe everything that I read online, but I saw this and I had to ask you about it Were you a writer on season one of Million Dollar Listing New York?

Speaker 1: 24:52

So that was actually a way for me to get a link from IMDB. That's where I found it and you got. I guess I got called out here. So a friend of mine was part of that project and he did a favor for me so that I can get a link from IMDb.

Speaker 2: 25:10

I think that's something that you have done really well is digital PR and backlinks from big. You mentioned Rolling Stone and probably Forbes and a couple of others, but I think you've done that for yourself and for your company and, I know, for your law firm clients. You guys do that really well. So if there was a law firm out there that's trying to develop a powerful backlink strategy in-house, maybe. What are the kind of steps that they would walk through to do that?

Speaker 1: 25:36

Yeah, I would say for one. Link building is not just an SEO tactic. Link building comes in the form of your whole business. When you are hiring new attorneys or paralegals, that's a link building strategy. Right, by you going and posting a listing on Indeed and Monster and all these different places, again, that's just a link building strategy. When you have a video and you publish it to YouTube, there's other websites that are like YouTube. Publish your video content on other platforms Vimeo, you name it that's link building. By you joining the Better Business Bureau, because it's the right thing to do. By you joining the Chamber of Commerce, by you getting listed on a lot of the legal directories and super lawyers and stuff, those are all link building strategies. And a lot of times, like people don't think of it like that, but by you just being a real business person and doing things on the web, that's really the trust signals that Google looks at and everything else is really icing on the cake, right. There's a strategy of guest blog posting right, where you find other bloggers and you get them to link back to you. There's other ways of doing reciprocal link strategies. There is the digital PR.

Speaker 1: 26:43

Digital PR is basically where you take data and then you marry that with journalism outreach. You take data and then you marry that with journalism outreach. You might go and look at NHTSA and look at the statistics of fatal accidents where people were on a phone before they got involved into a car accident that ended up in a fatality. And if you do those studies and you're like, hey, georgia is the number one state where people were on a phone and next one is South Carolina and next one is this, and then you put together like that study and you put together press releases specifically for Georgia journalists and South Carolina journalists, and then you pull 1500 journalists and you send out an email. Those are the best links that you can get, because those are links that your competitors can't clone, right?

Speaker 1: 27:28

Seo is a game of cloning somebody else's strategy and just getting the same link. This really separates you and it gets journalists really interested in kind of writing about the data and the studies that you're doing. So that's a new thing that we offer at Hennessy Digitals. We're doing these digital PR campaigns where we're leveraging data and journalism and outreach and we're getting like super strong links for our clients. And we're getting like super strong links for our clients.

Speaker 2: 27:50

I think that's back to the founding principles of SEO is like no shortcuts, no real magic tricks. It's a bunch of hard work, right Writing the article, pulling the data, emailing 15,000 reporters and it's a volume game, right. It's like how many do we have to hit before somebody is going to write the article and give us a backlink? And if you do three and it doesn't work. You conclude SEO doesn't work or Jason's strategy doesn't work. But if you can do it at scale consistently, then that produces the kind of results that you've gotten.

Speaker 1: 28:23

Oh, yeah, and it's like adding lightning to a website like seriously like turbo gasoline Boom to a website like seriously like turbo gasoline Boom. Next thing you know, like you're shooting up the rankings for your keywords, you are Yep.

Speaker 2: 28:35

And that must be something that you picked up at some conference somewhere, because you seem to be to me to be somebody who's very good at hearing something that somebody else is doing in a different industry and going oh yeah, that'll work over here.

Speaker 1: 28:46

Oh yeah, there's definitely a lot of borrowing and repackaging stuff, and that's the same for our industry too. We might do something that's innovative as an agency, and it's like our competitors, even in the legal space, are starting to do the same thing. So, yeah, that's just kind of how how business works, yep.

Speaker 2: 29:03

And if you were looking to borrow and repackage ideas from people like Jason, Jason is going to be at our Great League Marketing Summit in October in Arizona this year. I'll put a link to the tickets in the show description. We'll have a link to get Jason's book in the show description. Mr Hennessey, thank you for coming on today. Where else can people find out more about you?

Speaker 1: 29:22

Yeah, so LinkedIn I'm very active on LinkedIn. I am active on Instagram. I publish a lot of video content on Instagram, so if you'd like to get short little tips there, and then I'm going to be doing a lot more longer form video education on YouTube as well. So it's just all at, jason Hennessey Awesome. Thanks for coming on, man. Thank you so much, brian. I appreciate the opportunity.