Live Special from Croke Park in Dublin with Joe Foster (Bodø/Glimt) on how a small football club skyrocketing to international fame manages its heavy ticket demands

Recorded live in front of an audience of football industry professionals at Croke Park in Dublin on January 13, 2024, here is Joe Foster, Ticketing Manager & European Competitions Coordinator at the Norwegian Premiership Champions FK Bodø/Glimt, sharing his insights on what to do when a small club with a tiny ticketing department faces ticket demand that exceeds its capacity tenfold.

When Joe traded the bustling streets of London for Norway's serene landscapes, little did he know he'd become the linchpin in transforming Bodø/Glimt's ticketing strategies. In this Live Special of TicketingPodcast.com, we delve into the heart of fan engagement, dissecting the tactics that bind supporters to a club with the tenacity of a Northern winter.

Ever wondered how a small football club skyrocketing to international fame manages the tsunami of ticket demands? Joe lets us in on the behind-the-scenes struggles and victories of Bodø/Glimt's ascent, offering a playbook for handling the surge in season ticket holders and the logistical acrobatics required for high-profile matches. It's a candid look at the bumps and triumphs on the road to success, a tale that's as much about managing expectations as it is about selling seats.

This episode is also a valuable resource for other football clubs, especially ticketing managers, looking for innovative ideas to engage fans. Be sure not to miss Joe's Halloween Special story - a concept that can be easily borrowed with great success by others.

TicketingPodcast.com is powered and sponsored by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg.

Transcript

Speaker 1: 0:02

What do you do when you're a small club with a small ticketing department and you're suddenly up against ticket them on 10 times your capacity? That's one of the many questions that will be answered in this live special edition of TicketingPodcastcom, which was recorded in front of a live audience at Krogh Park in Dublin. Recently. With me on stage at Krogh Park was Joe Foster, ticketing manager and European competitions coordinator at the Norwegian top tier side, buddha Glimp, and we had a great chat. Here it is in its full length.

Speaker 2: 0:40

Hello everyone and welcome to this exclusive live special of TicketingPodcastcom. My name is Karl-Erik Moberg and right now I'm seated in front of a crowd of Norwegian football ticketing executives at the legendary Krogh Park. We also have some Irish friends with us today. Thank you very much, for yesterday I had the pleasure of meeting all these wonderful people at the Norwegian Embassy in Dublin. Krogh Park is one of the biggest stadiums in Europe and the biggest stadium in Ireland, so super cool to be recording the podcast here today, and with me. Even cooler is Joe Foster, Hello. And he's, among many things, Joe, which I know you are ticketing manager of the Norwegian top tier club Buddha Glimp Bode Glimp maybe in the English version and that club is probably best known outside of Norway for absolutely trashing Jose Mourinho and his AS Roma, almost as popular as Buddha Glimp 6-1 in the Europe Conference League a few years back. It's a pleasure to have you as our guest, Joe.

Speaker 3: 1:51

Thank you. It's a pleasure to be here in front of all these faces, such a historic venue as well, taking in the famous Irish hospitality and, of course, sampling the local delicacy in the Guinness. It's been a wonderful weekend already and, yeah, I'm excited to be here on ticketingpodcastcom.

Speaker 2: 2:07

Couldn't agree more. It's been great to be here and, for those of you who haven't listened in before, ticketingpodcastcom is a podcast where ticketing experts within the professional sports industry share their stories, secrets and insights, and I'm looking forward to hearing what you have to tell us, joe, because you've been through quite a journey. Let's start a little bit. You are not Norwegian, just make that clear. Joe Foster is not a Norwegian name at the moment. How do you end up as a ticketing manager in the north of Norway?

Speaker 3: 2:37

Well, you end up through a series of rather strange decisions. So I moved to Norway in December 2019, just before the COVID pandemic hit and I was originally an advertising executive in London. But I moved to Norway for love for my girlfriend. She got a job with Bordeglimpt and I walked up thinking, oh, this will be easy, I'm a London advertising exec, I'll get any job I want. It's not like there's going to be a global shutdown in the next month or anything. And yeah, then there was.

Speaker 3: 3:07

So I needed to get out of the house by the time the season started. So when the season rolled around, the club desperately needed volunteers and I said, yeah, I can do that. So started as a volunteer security guard at the stadium. Then, eventually, we progressed into Europe after our 2019 result, and what the club desperately needed was someone who could speak fluent English and who had a boatload of free time, and that was me. So I was hired in to be our European consultant and then, when we started opening up the stands again, I was brought in on a full-time position as ticketing manager, initially on a trial period. And yeah, we've just grown and grown and my role has expanded and expanded. So I've been in Norway now for three years trying to learn the language and trying to sell as many tickets as possible.

Speaker 2: 4:00

Very good, we know the tickets sales is going well, but how is the Norwegian going?

Speaker 3: 4:05

Ganske bro. I'm learning more and more each day. Jorlingo isn't fantastic, but my biggest secret for learning Norwegian is having our ticket line connect directly to my mobile, so I can't exactly tell people oh no, you need to speak in English. To me, I've sort of got to work out Norwegian on the fly, so that's helped a lot with the language.

Speaker 2: 4:26

Well, nice, working with ticketing and doing the Jorlingo sounds like a good recipe. It is the last few years Bordeaux Glimpt has been Norway's number one club, nationally and internationally, but you're far away from being the biggest club, right? Can you tell us a little bit more about that? How big is the club?

Speaker 3: 4:44

So the club is in a massive stage of growth at the moment.

Speaker 3: 4:49

We're seeing our season ticket numbers grow and grow and grow and we're seeing also our supporter clubs grow and grow and grow and a lot of that is, yes, down to on-field performance, but a lot of it is also down to empowering the fans to support the club in a way that they want to support the club.

Speaker 3: 5:07

So we work very closely with both yeah, delta, which is our support club in Boulder, and we work very closely with Glees, which is Glimpt East Soar, our Oslo and the South supporter club.

Speaker 3: 5:19

We work very closely with both of them. We empower them to come up with ideas and say, hey, we'd love to do this, and we say, cool, we can support you with helping you get buses, we can give you areas so you can make T-Fo and other such things, and the club appreciating the fans as being as vitally important as the players, as the manager, as the staff, because ultimately, without fans there's no football. It's so vitally important. So that's where we are at the moment is in the stage of not only trying to bring in new fans but also retain the fans. We could ultimately say, hey, free tickets to every match and fill the stadium. That doesn't necessarily mean that people are going to come back the next week or the week after when the results are dropping off. So, yeah, that's how we're trying to grow the club currently and so far it's been successful, but we will see.

Speaker 2: 6:14

Very good. What do you reckon is the difference between an English football supporter and an Norwegian fan?

Speaker 3: 6:21

There is a bit of a difference, I would say, and especially having worked ticketing in both countries, I would say the Norwegian fan is definitely more of a family fan.

Speaker 3: 6:34

The Norwegian Football League is much more of a family league than the English Football League system is. So if you're out on the terraces in the English League you won't see as many children and when I say children I mean under-12s but that's a huge core staple audience, especially for us and for other Norwegian teams, and we also have a lot of sort of the over-60 demographic as well. It's a big family affair where you go with your grandmother, your mother, your father, your kids, everybody goes. It's a big family-friendly event, whereas I'd say, the fans now are sort of becoming more proud of at least in our case, they're becoming more proud of the team and so we're seeing more people going on their own as opposed to it always being a family affair. So I'd say the supporter profile, at least for Baldr Glimp, is becoming more of a European supporter profile. But yeah, it's something we're just sort of keeping an eye on and sort of modelling as we go.

Speaker 2: 7:36

Sounds great. What do you think is the best part of the job?

Speaker 3: 7:39

I think the best part of the job is it's just seeing the reactions on the faces of people when you're playing the matches live. It's seeing those kids in the stands who you know they're going to be core supporters for decades. The one I've always loved to talk about is we ran a Halloween special one game where we played a match on Halloween. So we did a concept of if you turned up in fancy dress, you got in for free, and so we had a face painting stall outside for the kids and we'd just opened a new stand and there was one corner next to our core supporters. That was all, I think, 14 and under kids and to see them all sort of jumping up and down and trying to learn what the club songs were by copying the supporter sector. It was just a moment I've always kept with me and it's something that I always try to think well, how can we recapture that and how can we bring that back and make that a weekly experience for people? That's my sort of highlights, really.

Speaker 2: 8:43

I mean your focus on families, like you're saying now. Is that a way also to recruit new fans for the future? I mean to build the club from.

Speaker 3: 8:49

Absolutely. It's so important and this is the cynical marketer in me but to get into people while they're young and to make an impression. And we're in a very fortunate position where our stadium has expanded. We've had the results in the league that now the kids do want to come with their parents, they do want to be involved and parents want to bring their kids to say, hey, look, you can be proud of this, of this product that's being put forth and it can be part of who you are. So for us, making sure that kids are welcomed, kids are invited and they have a good time at the stadium, it's such a big part of who we are as a club.

Speaker 2: 9:32

On the other side of the coin, what's the worst part of the job?

Speaker 3: 9:36

I would say it's when you back yourself into a corner and it's a bit of a weird take. But you come up with an idea for a promotion. You come up with an idea and you think it's going to be quality. Then suddenly a match gets moved or something else happens and you realize you've gone out and told the general public that they can have X, Y and Z, but now they can only have Z and you've got to figure out how to make it right for everyone. Yeah, my least favorite part of the job is having to backtrack to the public, because it just makes you look ridiculous.

Speaker 2: 10:13

Definitely. I think that is hard Remove something from someone. I think that's one of the hardest things you can do?

Speaker 3: 10:18

Yes, absolutely. When you over promise and under deliver something, it just sticks with you.

Speaker 2: 10:24

What do you think the most important thing working with ticketing is Speaking of? Maybe a rhetorical question, but finding solutions.

Speaker 3: 10:32

Yeah, I think. Well, you hit the nail on the head. It's finding solutions, but it's also clarity, and clarity and communication for us has been a real sort of learning process, and not just communication out to fans but communication also to ticket code, to our ticketing supplier. We've had issues before where, if we had communicated, for example, we have a ticketing release on day X, y and Z and we're expecting 10,000 fans to be trying to buy 2000 tickets. Then we can have a lot less friction if more resources are made available. But it's something we've learned through going the hard yards of not realizing we have to communicate. And yeah, having clarity of communication to fans is probably the number one thing.

Speaker 3: 11:21

We used to get impatient ourselves with putting out ticketing information for big matches and saying, look, we're halfway through a group stage draw.

Speaker 3: 11:30

We know we've got Roma, for example, but we need to get these tickets out as fast as physically possible. And then in that hurry you're sort of just saying, right, take it, cells are tomorrow at 12, because everyone's excited without taking that moment to take a step back and say, right, if we do it on this day, that gives us time to communicate out. And yeah, your fans are desperate for tickets, but they're more desperate to know when they can buy them and when they can put in their calendar. All right, let's say it's 12 o'clock on next Friday. Now I know when I'm buying tickets, instead of nervously refreshing the website every five minutes saying, oh, this could go live at any time and yeah. So communication is so key. It's being aligned between what you communicate yourself to fans, what your social teams put out and I know a lot of people watching this in the room will be the social managers as well, but it's just making sure that all of your information is just aligned.

Speaker 2: 12:32

And I'm speaking of high demand you have, I mean not too many seats, because your international success has created an enormous demand for tickets. How do you cope with that? I mean, short term is one thing, about more long term.

Speaker 3: 12:48

Yes, so more long term? The answer for us really is we're building a new stadium but that's not really applicable to everyone. So our long term strategy has been figuring out not only our offering for these matches but, once again, how it's communicated, but taking a long term thought process on it. So we've always offered our season ticket hole as first right of refusal on European matches, which is with our success. We've been very fortunate. We've seen a massive increase in season tickets and that's sort of how we've initially planned for sustainable growth. But it's come to the problem that you've suggested. We've suddenly we've got 4000 tickets available for any match and they're all gone in an instant.

Speaker 3: 13:36

So we are now in a process where we very clearly communicate out to fans that season ticket holders, you will have your first right of refusal. You have X amount of days to buy your tickets. You guys are safe, general public. We will release. For example, let's use a UEFA match. We say we will release our remaining tickets on this date. You will be able to buy them from this time until they are sold out. We know we will get some tickets back from UEFA because UEFA are entitled to some tickets as it's their tournament, and we say look, we're in Boulder. We're not the most popular tourist destination of all time. We know we're going to get some tickets back. They will go out. As soon as we've got them. We will communicate If we say we are sold out. Then there may be more tickets coming later. So there's no need to panic and it's just once again how key that communication is.

Speaker 2: 14:30

Yeah, it makes sense. I mean, you've had some huge matches at your stadium. If you didn't have that limit on capacity, how many tickets do you think you would have sold?

Speaker 3: 14:43

If we didn't have our capacity limit. When Roma came to town and when Arsenal came to town, we could have fit the whole of Norway in our stadium. As soon as those matches were announced, everyone was pulling every excuse out of the book you've ever heard of. It was my friend who was a season ticket holder in 1975 for one season. I need you to sell me 18 tickets on the halfway line. It's like how do you think that's going to work? But yeah, so it's been really positive for us, these huge matches, but it has also brought out so much wasted time in terms of dealing with these ridiculous demands. But yeah, we could have fit the whole of Norway into Asmara if we needed to.

Speaker 2: 15:25

So then, croke Park here with 82,000 people would have been too small.

Speaker 3: 15:29

Yeah, for the amount of demand we had. So, to use the example of Roma again, when we played, then it was during COVID and it was suddenly announced that we could go from 50% capacity to a full stadium with about a week to go until the match and we could suddenly go out to our fans and say, hey, there are 2,000 more tickets available and we didn't think there would be so much demand. But we got the numbers back from Ticket Co and we had I think it was 12,000 people trying to buy 2,000 tickets, despite the fact we were saying you're not going to get a ticket, it's going to be sold out, and the fury that we dealt with in the press online the people coming in just to yell at us. Yeah, that was a long week.

Speaker 2: 16:18

I can imagine, and everyone knows who Joe Foster is in.

Speaker 3: 16:22

Yeah, they just look for the Englishman and they just basically walk around until they find someone who says, oh Beklager, norske Ryschmann, morseman, you.

Speaker 2: 16:33

Well, next year you'll know even more Norwegian. You'll get away with it. Yeah, exactly, so you mentioned the guy with the 1975 season ticket, but what's the craziest attempt you've seen when it comes to getting a ticket?

Speaker 3: 16:47

One of my favorites is.

Speaker 3: 16:49

So. One of our club songs is written by Half Dan Sievertson, who's a famous Norwegian musician. He's from Boulder, he's massive for the club and he's always been fantastic at like tickets. He knows like how to ask, when to ask, but people like to play off him. So we had someone get in contact and said, hi, I used to play guitar in Half Dan's band. We looked him up, it was for about three months in the 80s I think. But yeah, I've been tasked with getting tickets for the whole group and I get 50 tickets to. I think it was. We were playing Rosenberg and it was during COVID when there was 500 seats than that was it in the stadium. We were just that there going well. Surely he would have got in contact with us. Right, let's Google this bloke series. Yeah, as I said, he played with him for three months and he wanted 10% of our available capacity, but it was that.

Speaker 3: 17:46

And when we played Arsenal away, we sold out the away sector so quickly. But everyone who wasn't a season ticket holder suddenly realized that they could use connections to buy in the Arsenal corporate seats. So we had about half of the corporate boxes bought out by Norwegians who all then came to my ticket booth and asked if they could swap them for away tickets. And I go. But you work for Arsenal. You can fix this, can't you? You're English. No, sorry, I've worked for Glimp. I've already sold out.

Speaker 2: 18:23

Well, lots of challenges you face every day, and I guess that the things is over to learning by doing yeah, because that's what you have to do and you must have learned so much since you came into Bordeaux-Dimt. Are you willing to share some of the mistakes you've done on the way?

Speaker 3: 18:38

Yes, absolutely. I'm willing to share a mistake so that people don't make the same ones. Always remember, if you're doing a ticket code release with a ticket code, that you need to set the ticket live so that people can buy them. That's a mistake I've made a couple of times. I think probably one of the errors that I now have learned just by doing a retrial and error is taking a day just to check over your sheets and checking over all your ticket prices, especially if you're doing like a code-based ticket release, which we do a lot of.

Speaker 3: 19:12

We had a release during COVID, but I think we were playing VKing and it was one of the last games of the season.

Speaker 3: 19:21

I had gone down to Stavanger and was working from home and I sent out all the codes to all the fans and I had forgotten to filter on the Excel sheet the codes that then matched up alongside the season ticket holders. So it didn't matter how many season tickets you had. You got a completely random code and all of our partners were furious because they had 10 season tickets and suddenly they could only buy one ticket. We had people who were brand new season ticket holders that year who could buy 20 tickets to the match and we're like, oh, this is brilliant, yeah, let's get involved. So we were supposed to be going to a wedding, which is why I was in Stavanger, and we had to very sheepishly say yeah, we are going to be quite late because I have completely broken our ticket release, so that's a big one. So the piece of advice is just double check something, even if you think, oh, I've done this 100 times. Just go through and double check it, because you will find something that you've put in there incorrectly.

Speaker 2: 20:24

Wow, it's a good story. And how did you end up in the wedding, or did you? Yeah, we?

Speaker 3: 20:28

got there in the end we managed to fix it. That's good, but it was a nerve-racking couple of hours when suddenly everyone's phone started lighting up, started getting emails through texts, multiple people calling me at the same time. I said well, that can't be good. Surely they're both sat in the same room and they know that I'm in Stavanger. Oh goodness, and just watching the ticket numbers guy, I thought, yeah, something's not right here. Wow.

Speaker 2: 20:54

Thank you for sharing. By the way, that is a good tip to bring along, for sure, and you've been visiting a lot of clubs, right, you're traveling around. We discussed networking earlier today. Which one of the clubs impressed you the most? And if not one of those, where do you go for inspiration? So?

Speaker 3: 21:12

one of the clubs that has impressed us the most is Ars at Alkma in the Dutch leagues. They were such an open club, such a forward-thinking club, and as soon as we began to discuss even like ticketing options, they would come and highlight stuff that we'd done and be like, oh, can we set up sort of like a club meeting where we can discuss. We have this initiative called Action Now, which is about sustainable development goals and how we can actually address them in actionable ways. Alkma set up a meeting with their partners and saying, hey, listen, we can make something here. So we look at clubs like Alkma and how proactive they are and say, well, why can't we do that? I think PSV as well, or another club that I found, were really impressive Because their thinking on solutions is very much a case of okay, well, what would be the absolute best way of doing this?

Speaker 3: 22:11

The example that I like to use is their grass. Psv have their own unique grass that they've bred so that it's perfect for their stadium, their climate, and you don't get it anywhere else in the world. It's just on their pitch, and you don't make that decision unless the club empowers people to come up with an idea and go right. Well, how do we improve the speed of our players? Well, we get the grass better. And then the club turns around and says, yeah, actually we could probably do that. Let's get in contact and see if we can engineer brand new grass. It's taking those concepts I mean, we're in the Arctic Circle, we're not going to be growing our own grass but it's taking that concept of saying, yeah, well, why can't it be done? What steps would we have to go through to get this to be done? And it's taking that very platitudine, nothing is impossible angle. The same well, actually, if you just go through the steps and you talk to people who know what they're doing, then, yeah, you can achieve crazy things. Yeah.

Speaker 2: 23:13

Yeah, I think you need to think like that in every way possible. If you look at from the other way around, when clubs visit a Buddha, what do they say? What are their key takeaways? What can they learn from you guys?

Speaker 3: 23:27

Their key takeaway is normally that it's very, very cold. They do not enjoy coming up to the Arctic Circle. But the main thing they take away is that is the attitude with which we run the club, that no ask is too big and that we're not a big money club traditionally, but we've sort of invested in areas that can be used for multiple things. So we've just completed our UEFA Media Center, which is basically we didn't really have a mixed zone. It was just a small little offshoot area. But UEFA said to us yeah, this isn't great, can you do something about it? So we rebuilt a brand new media center that turned into offices for the coaches and offices for half of the staff.

Speaker 3: 24:17

So a lot of teams, especially European teams, come up here and say yeah, you guys aren't a big money club, like we've made some big money teams. They say but like the fact that you've just gone out and built what is referred to by UEFA as a world-class media facility and I thought that was stunning when they said that but the fact that we've built that up in the Arctic Circle, they take that away and go. Oh yeah, that's actually a good idea. They also take away I've said it before our Action Now initiative.

Speaker 3: 24:47

We have a process where we don't have any non-recyclable bins in the stadium and a lot of teams find that absolutely stunning that there is nothing as a fan that you can purchase in the stadium that isn't recyclable. And it's such an easy switch. I mean, you do have to talk to your suppliers and get some new solutions sometimes, but we just as a club said yeah from I think it was 2018, they said, yeah, nothing that comes into this club goes into a black bin goes into a non-recyclable. Everything has to be recyclable and a lot of teams have seen that and gone yeah, actually we can make a difference. Put it on the agenda Exactly exactly.

Speaker 2: 25:30

So we're sitting here in front of a bunch of wonderful Norwegian clubs and also some Irish. Is there any club you would like to give praise for their ticketing operations?

Speaker 3: 25:41

I think I'd actually like to give a lot of praise to William from Tromsa. We've worked together a lot over the past couple years with our ticketing and we've helped each other a lot. He's been really foundational for me as well in getting set up. I'd say I'd also like to give a shout out to Bran. Their ticketing is always spot on. We've never really got any questions when it comes to them, and how we're sent to the detail that we normally get is really good from you guys. We never really have any questions when you guys go right here's your link. Bang, bang, bang, bang. Here's all this info. Then I look at what I send out to everyone, which is like, hey, here's your link. I'm like, yeah, I could probably be doing a better job here.

Speaker 2: 26:25

Actually, Very cool to hear. Thank you for that. We have a couple of traditions here in the ticketingpodcastcom, and that is discussing matchday rituals. One thing I've learned after all these episodes, and coming to season three, is that every ticketing manager has a matchday ritual. Normally it involves a great breakfast, right? So I'm wondering, joe, what's your matchday ritual? What do you do on matchday?

Speaker 3: 26:50

So I'm going to buck the trend a little here. I get really nervous on matchday. I can't eat, I can't eat a breakfast. So my big matchday tradition is, while I'm setting up the kiosks, I will grab two power aids and a yap bar which is a Mars bar for the non-Norwegians in the room and as I'm walking around my turnstiles, I will smash down two power aids, smash down my chocolate as well, so I get a bit of sugar buzz going. And then by the time I've done that, I've calmed down. I've had to walk around the stadium. I know what's wrong, what I need to fix, and then it just helps send to myself, instead of being nervous, going oh God, I've got to do this turnstile. Over here I've got 180 emails saying why can't I get 98 tickets. And then you sit down after your little ritual and go right, we're good to go, let's do it. Sounds like a good ritual. Yeah, it's not the healthiest ritual, but it works for me.

Speaker 2: 27:45

Very, very good, as long as it works. So one last question before we wrap up this live special and continue with today's program. Joe, if you were to sum up today's episode with a couple of key takeaways for our audience to remember, what would those be Say?

Speaker 3: 28:00

three key takeaways so three key takeaways First is communication, communication. Communication it's so key is making sure every stakeholder in your ticketing operation knows exactly what's going on, whether it be your social team, your fans, your event team. The CEO at least needs to be aware of when stuff is going on. So the CFO, so they know when money is coming in communication. The second key is taking your time, because there's nothing worse than panicking your way into an early ticket release and realizing if you just sat down for like an hour and just breathed, you'd have been able to figure out a much better ticket release instead of just panicking and throwing everything live and getting your fans into an absolute nightmare. And then the third one is yeah, just trust your fans.

Speaker 3: 28:52

When you get all those furious emails that come in let's say you've sold out quicker than everyone expected there's often a nugget of truth which you can aggregate out from that mass of emails, the between all the very pointed emails that come in, you sift through them and you go. Well, actually, yeah, our ticketing scheduling is a bit off, and if we did it on this day and this day, it would fall around pay packets for people. It wouldn't be when everyone's skin, and so it's just listening to your fans and aggregating those friction points out of their communications. It's been vital for us and I'm sure every club does it already. But it's just something to bear in mind that your fans do often have a point when they're complaining at you.

Speaker 2: 29:42

Thank you so much, joe, and thank you again. It's been great to having you here today on the podcast.

Speaker 3: 29:47

Yeah, thank you for having me. It was really fun coming down here in Dublin, experiencing all the hospitality and, yeah, being involved here was great. It was really good fun.

Speaker 2: 29:56

Thank you, great to hear. So with those words from Joe Foster, ticket Manager at BodoGymt, we are ending this live podcast at Croke Park in Dublin. Thank you everyone who came to see us, thank you everyone here today, and also thank you to Croke Park for hosting the event. It's a wonderful stadium and we're watching a hurling game later, which is going to be very exciting. If anyone has any questions or simply want to reach out to Joe or myself, feel free to do so. We're both on LinkedIn. Linkedin is a good channel to connect with Ticket Manager. We've learned and we are happy to answer any questions you might have or you would like to send our way. So thank you again. You've been listening to a live special of TicketingPodcastcom where Ticketing Managers share their insights. Have a wonderful day, all right, thank you.