Carl-Erik Michalsen Moberg has worked in events since he was 16. He started his entrepreneurial journey at 19, renting cruise ships and filling them with passengers travelling between Norway, Denmark, and the UK. With a background from the Norwegian Business School and seven years as a Marketing Director for one of the largest restaurant groups in Norway, he founded TicketCo with former CEO Kåre Bottolfsen in 2012. After almost 10 years as the company’s CSO, Carl-Erik took over as CEO at the start of 2022.