Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

How to Make the Most of Investments in Business

Racheal Cook MBA: Author, Entrepreneur, Business Growth Strategist

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In your business, you have to constantly make big decisions. Who’s going to be your coach or mentor? Who should you hire to join your team? What resources should you use to help run your company? How (and where) will you market your business?

It can get overwhelming! So you want to only spend time and money where there’s a return on your investment. In this episode, I cover the five key ways to ensure you’re getting the most out of every business investment you make.

On this episode of Promote Yourself to CEO:

2:09 - I reveal why relying on your feelings can sometimes lead you astray in making business decisions.

3:45 - Tip #1 is one of the biggest things that ensures you’re not signing up for something or hiring someone who isn’t the right fit for you.

9:40 - People often get stuck in their journey because they don’t follow tip #2. Even I’ve been guilty of it recently, and I tell you how.

12:30 - So many of us have a hard time with the third tip. I discuss how I’ve seen this inside The CEO Collective.

19:23 - What’s a good rule to follow whenever you’re learning or getting advice from others? Some of my best business breakthroughs have come as a result of this tip.

23:20 - By following this final tip, you establish the ability to create your own economy. I explain what I mean by that and how I’ve benefited from it.

29:26 - To wrap the show, I quickly recap the five ways to make your business investments worth your time, energy, and money.

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