Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!
Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.
Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!
Episodes
437 episodes
Leading with Values in a Divided World
Feeling overwhelmed by the chaos of today’s world? In this episode, I dive into why values-driven leadership matters more than ever. Learn how to navigate uncertainty, stand firm in your beliefs, and protect your peace while growing your busine...
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46:10
How to Build a Resilient Life-First Business
Over the past year, I’ve navigated personal and business challenges that tested everything I teach. In this episode of Promote Yourself to CEO, I’m pulling back the curtain on how I kept my business thriving while managing family careg...
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36:45
Run Your Day Like a CEO
As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or ...
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32:08
Run Your Week Like a CEO
As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by t...
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1:07:50
Run Your Month Like a CEO
I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create b...
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39:00
Run Your Quarter Like a CEO
Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility i...
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55:52
From Hidden Ghost Writer to Visible CEO with Amanda Edgar
From hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the const...
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43:42
Elise Arsenault Makes Creative Work Pay
Discover how former stage actor Elise Arsenault built a 6-figure business teaching audiobook narration to 900+ performers. Learn her proven framework for transitioning from struggling artist to successful creative entrepreneur, including practi...
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51:51
Winging It Isn't A Business Growth Strategy
What’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk...
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31:47
How Cris Caruso Built a Financial Practice for GenX Women and LGBTQ+ Communities
When financial advisor Cris Caruso left her secure corporate position to launch Savoire Financial, she knew exactly who she wanted to serve: women, Gen X, and LGBTQ+ clients who've been historically overlooked by traditional financial services....
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40:09
Why Work-Life Balance is a Myth
Ready to stop feeling guilty about your workday? In this practical episode, Rachel Cook dismantles the outdated 8-hour workday model and presents a smarter way to run your business. Based on research showing knowledge workers peak at just 3-4 p...
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38:21
Do You Have a Month-By-Month Action Plan for 2025?
Were you able to consistently show up and market your business this year... or was marketing and sales an afterthought?Were you actually able to take time off this year... or did your schedule get so out of control that you are on the v...
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28:37
Why Most Goal Setting Doesn't Work for Small Businesses
You tell yourself This is my YEAR! I'm gonna do the dang thing!You write down your big business goal. You put in up where you can see it constantly. You're committed to making it happen!But then life gets in the way and...
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27:25
Aligning Your Business to Work For You!
Does it feel like your business is constantly in emergency mode and you're spending your days putting out fires?You might be running your business by DEFAULT instead of by DESIGN!In this episode, we are talking about how you can...
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19:33
Designing Your Life-First (And Life-Proof) Business in 2025
For so many small business owners, the non-stop hustle culture has seriously caused an epidemic of burnout. The last few years have only made this worse!The good news? You don't have to work 60-80 hours weeks to have a suc...
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19:15
It's Time For Our 9th Annual Plan Your Best Year Ever!
With the holidays just around the corner, now is the time to look ahead and plan your business for 2025!So many entrepreneurs set goals only to reach the end of the year and realize that they didn't follow-through. If that's you - no wo...
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21:33
Why Systems, Not Goals, Are The Secret to a Life Proof Business
This episode was a little hard to record - I ended up starting and stopping about a dozen times. Here at The CEO Collective and on the podcast Promote Yourself to CEO, I've spent a LOT of time talking about building a Life FIRST Bus...
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34:00
Long-Term Planning for a Life-First Business
Avoid Common Planning Mistakes for Small Business Success in 2025With my big-picture plan in order for Q4, in this episode I want to prepare you for planning for 2025! As we begin that task, I want to offer you advice on course-co...
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25:11
The Essential Checklist for a Winning Q4 in Business
Hey there CEOs, Q4 is here and with the holidays fast approaching, I want to talk to entrepreneurs about effectively managing the final 90 days of 2024. I share my insights on managing business during an election cycle, taking time off for fami...
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14:39
Is Your Business REALLY Working for You
You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!From the client's...
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41:54
Motherhood, Health Challenges, and Life-First Business with Gabi Day
In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, w...
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53:47
The Biggest Mistakes Holding You Back From a Life-First Business
One of the hardest lessons to learn as an entrepreneur?You can be your own worst enemy.You know that more visibility is essential to growth, but you overcomplicate it to the point where you do nothing.You have an i...
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50:05
Don’t Believe It! 10 Myths Holding You Back From a Life First Business
Supporting your family as a business owner is an incredible experience. Deciding to be your own boss, delivering value to paying clients, and bringing profit home to support your family's needs and wants is just part of the reward.<...
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35:04
The Real Reason Why I Want You To Have a Life-First Business
In the first episode of this brand new series on Building a Life First Business!I wanted to kick things off with my own personal story that has deeply impacted the lens that I see the world through - and is a huge part of why I do the w...
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44:21
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How to Include Delight and Surprise for Clients In Your Customer Experience
Want clients for life? Give your client an experience that goes beyond their expectations. Think about booking lodgings for a vacation. It’s one thing to book a room for your stay with all the expected accommodations....
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30:37
