Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!
Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.
Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!
Episodes
431 episodes
Do You Have a Month-By-Month Action Plan for 2025?
Were you able to consistently show up and market your business this year... or was marketing and sales an afterthought?Were you actually able to take time off this year... or did your schedule get so out of control that you are on the v...
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28:37
Why Most Goal Setting Doesn't Work for Small Businesses
You tell yourself This is my YEAR! I'm gonna do the dang thing!You write down your big business goal. You put in up where you can see it constantly. You're committed to making it happen!But then life gets in the way and...
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27:25
Aligning Your Business to Work For You!
Does it feel like your business is constantly in emergency mode and you're spending your days putting out fires?You might be running your business by DEFAULT instead of by DESIGN!In this episode, we are talking about how you can...
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19:33
Designing Your Life-First (And Life-Proof) Business in 2025
For so many small business owners, the non-stop hustle culture has seriously caused an epidemic of burnout. The last few years have only made this worse!The good news? You don't have to work 60-80 hours weeks to have a suc...
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19:15
It's Time For Our 9th Annual Plan Your Best Year Ever!
With the holidays just around the corner, now is the time to look ahead and plan your business for 2025!So many entrepreneurs set goals only to reach the end of the year and realize that they didn't follow-through. If that's you - no wo...
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21:33
Why Systems, Not Goals, Are The Secret to a Life Proof Business
This episode was a little hard to record - I ended up starting and stopping about a dozen times. Here at The CEO Collective and on the podcast Promote Yourself to CEO, I've spent a LOT of time talking about building a Life FIRST Bus...
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34:00
Long-Term Planning for a Life-First Business
Avoid Common Planning Mistakes for Small Business Success in 2025With my big-picture plan in order for Q4, in this episode I want to prepare you for planning for 2025! As we begin that task, I want to offer you advice on course-co...
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25:11
The Essential Checklist for a Winning Q4 in Business
Hey there CEOs, Q4 is here and with the holidays fast approaching, I want to talk to entrepreneurs about effectively managing the final 90 days of 2024. I share my insights on managing business during an election cycle, taking time off for fami...
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14:39
Is Your Business REALLY Working for You
You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!From the client's...
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41:54
Motherhood, Health Challenges, and Life-First Business with Gabi Day
In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, w...
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53:47
The Biggest Mistakes Holding You Back From a Life-First Business
One of the hardest lessons to learn as an entrepreneur?You can be your own worst enemy.You know that more visibility is essential to growth, but you overcomplicate it to the point where you do nothing.You have an i...
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50:05
Don’t Believe It! 10 Myths Holding You Back From a Life First Business
Supporting your family as a business owner is an incredible experience. Deciding to be your own boss, delivering value to paying clients, and bringing profit home to support your family's needs and wants is just part of the reward.<...
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35:04
The Real Reason Why I Want You To Have a Life-First Business
In the first episode of this brand new series on Building a Life First Business!I wanted to kick things off with my own personal story that has deeply impacted the lens that I see the world through - and is a huge part of why I do the w...
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44:21
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How to Include Delight and Surprise for Clients In Your Customer Experience
Want clients for life? Give your client an experience that goes beyond their expectations. Think about booking lodgings for a vacation. It’s one thing to book a room for your stay with all the expected accommodations....
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30:37
How Strategically Scaling Your Business Team Sets You Up for Success
Sustainably scaling your business isn’t a solo act. It takes a team to pull it off. Now you’ve probably had some help in the marketing and sales aspect of your business. Or maybe you’ve hired help for the technologica...
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33:53
7 Ways to Upgrade Your Client or Customer Experience
According to American Express, people will pay 86% more if you give them an impeccable customer experience. That’s why providing a great experience after the purchase is one of the best ways to differentiate yourself, your brand, and ...
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33:50
Designing an Excellent Customer Experience In 3 Stages
Most people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving problems as they arise--all customer service-oriented stuff. Whil...
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45:50
The Key to Boosting Your Business and Creating Clients for Life
Are you confusing customer service with customer experience? Right now, you might be wondering, “Huh? What’s the difference?” Customer service is reactive; it’s all about handling problems as they arise. But an incred...
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21:14
How to Gain Clients for Life with Stacey Harris
Have things been slowing down in your business? What if you could start each year knowing that you have the majority of the revenue you need locked in?Many entrepreneurs have noticed a recent slowdown in their businesses due to consumer ...
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53:30
Want Easier Sales and More Conversions? Add a Pre-Client Education Process
Imagine spending a half hour (or longer) on a sales call with someone. And as you wrap it up, you’re hoping they’ll say yes to your product, program, or service.But instead, they tell you they’re not ready. Or they can’t afford it. Or th...
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48:32
Why Your Old Sales Strategy Might Not Be Working
We’ve just seen a golden age for people wanting to start their own small business. The 10 to 15 year period from the 2008 recession to COVID-19 was a bull market that saw improved and more affordable technology available for small business owne...
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41:50
How to Embrace Sales Confidence In Your Business with Leslie Lyons
Do you struggle internally with selling because you feel like you’re pushing people to buy things they don’t need? You want to improve your sales skills and feel like you’re advocating your offers out of service, not desperation.You need...
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48:49
The Systems That Keep Your Business Running When You Slow Down
Can you afford to take 30 days away from your business? What would happen if you can’t but took the time anyway?Sometimes, things come up. Personal or family illness, the impending birth of a new baby, or just needing a break can spark t...
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42:33
