Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!
Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.
Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!
Episodes
424 episodes
The Essential Checklist for a Winning Q4 in Business
Hey there CEOs, Q4 is here and with the holidays fast approaching, I want to talk to entrepreneurs about effectively managing the final 90 days of 2024. I share my insights on managing business during an election cycle, taking time off for fami...
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14:39
Is Your Business REALLY Working for You
You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process!From the client's...
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41:54
Motherhood, Health Challenges, and Life-First Business with Gabi Day
In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, w...
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53:47
The Biggest Mistakes Holding You Back From a Life-First Business
One of the hardest lessons to learn as an entrepreneur?You can be your own worst enemy.You know that more visibility is essential to growth, but you overcomplicate it to the point where you do nothing.You have an i...
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50:05
Don’t Believe It! 10 Myths Holding You Back From a Life First Business
Supporting your family as a business owner is an incredible experience. Deciding to be your own boss, delivering value to paying clients, and bringing profit home to support your family's needs and wants is just part of the reward.<...
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35:04
The Real Reason Why I Want You To Have a Life-First Business
In the first episode of this brand new series on Building a Life First Business!I wanted to kick things off with my own personal story that has deeply impacted the lens that I see the world through - and is a huge part of why I do the w...
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44:21
How to Include Delight and Surprise for Clients In Your Customer Experience
Want clients for life? Give your client an experience that goes beyond their expectations. Think about booking lodgings for a vacation. It’s one thing to book a room for your stay with all the expected accommodations....
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30:37
How Strategically Scaling Your Business Team Sets You Up for Success
Sustainably scaling your business isn’t a solo act. It takes a team to pull it off. Now you’ve probably had some help in the marketing and sales aspect of your business. Or maybe you’ve hired help for the technologica...
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33:53
7 Ways to Upgrade Your Client or Customer Experience
According to American Express, people will pay 86% more if you give them an impeccable customer experience. That’s why providing a great experience after the purchase is one of the best ways to differentiate yourself, your brand, and ...
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33:50
Designing an Excellent Customer Experience In 3 Stages
Most people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving problems as they arise--all customer service-oriented stuff. Whil...
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45:50
The Key to Boosting Your Business and Creating Clients for Life
Are you confusing customer service with customer experience? Right now, you might be wondering, “Huh? What’s the difference?” Customer service is reactive; it’s all about handling problems as they arise. But an incred...
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21:14
How to Gain Clients for Life with Stacey Harris
Have things been slowing down in your business? What if you could start each year knowing that you have the majority of the revenue you need locked in?Many entrepreneurs have noticed a recent slowdown in their businesses due to consumer ...
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53:30
Want Easier Sales and More Conversions? Add a Pre-Client Education Process
Imagine spending a half hour (or longer) on a sales call with someone. And as you wrap it up, you’re hoping they’ll say yes to your product, program, or service.But instead, they tell you they’re not ready. Or they can’t afford it. Or th...
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48:32
Why Your Old Sales Strategy Might Not Be Working
We’ve just seen a golden age for people wanting to start their own small business. The 10 to 15 year period from the 2008 recession to COVID-19 was a bull market that saw improved and more affordable technology available for small business owne...
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41:50
How to Embrace Sales Confidence In Your Business with Leslie Lyons
Do you struggle internally with selling because you feel like you’re pushing people to buy things they don’t need? You want to improve your sales skills and feel like you’re advocating your offers out of service, not desperation.You need...
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48:49
The Systems That Keep Your Business Running When You Slow Down
Can you afford to take 30 days away from your business? What would happen if you can’t but took the time anyway?Sometimes, things come up. Personal or family illness, the impending birth of a new baby, or just needing a break can spark t...
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42:33
3 High Leverage Ways to Keep Up Business Momentum
Just because it's a slow down season in your personal life doesn’t mean your sales have to follow suit.Summer especially is known (and sometimes feared) as a dead time for business revenue. Unless your product or service can specificall...
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24:02
5 Ways to Maintain Momentum During The Summer Slowdown
Summer is just around the corner! It’s the time of year to relax with a cold drink by the pool and just slow things down. Sounds great, but how do you make sure things don’t slow down too much in your business?
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35:51
3 Areas to Think About When Defining Your Boundaries as CEO
People keep asking for your time, energy, and attention. Someone invites you to an impromptu coffee date in the middle of something important or wants to meet up with you about something after business hours. But when it comes to your business,...
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56:37
5 Elements That’ll Help You Define Your Role As CEO
What does it mean to be CEO of your business anyway? When you start your business, you’re the marketing team, the sales team, the customer service team, the tech support, all of it. But over time, as your business gro...
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58:56
Being the Employee Vs Manager Vs CEO In Your Business
Do you feel bogged down in your business? You might be in your email inbox more often than you want to be. Or chasing people who still need to pay that invoice or scheduling people on your calendar all the time. Or pe...
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45:37
3 Key Mindset Shifts to Scale Beyond 6 Figures
You’re doing all the right things in your business. You have a great offer and clients you adore. Yet, you’ve hit a ceiling in your business. You can’t figure out why or break through it no matter how hard you try. ...
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29:37
6 Lessons to Work Smarter, Not Harder
A lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work smarter, not harder” concept because I saw my entrepreneurial pare...
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32:51