SEEN Saturday Series
Sports ETA is the essential resource for sports commissions, sports destinations, industry partners and more.
Since being established in 1992, our promise has been to deliver quality education, ample networking opportunities and exceptional event management and marketing know-how to our members - destinations, right holders, and industry partners - and to protect the integrity of the sports events and tourism industry.
As the non-profit 501(c)3 trade association for the sports events and tourism industry in the United States, Sports ETA is the most essential resource for sports commissions, sports destinations, sports event owners, and industry partners. We believe sports tourism and the events that our members own and host have the power to transform society for the better. Our passion is to help sports events and tourism professionals achieve previously unimaginable levels of performance. We do this by nurturing a diverse and inclusive community of smart, creative, and interesting people: our members.
SEEN Saturday Series
Latest Episodes
The Anaheim Evolution: The OC Vibe and the Future of the Resort District
In this episode, we explore the major transformations hitting the heart of Orange County. From the versatile infrastructure of the resort district to the groundbreaking OCVibe—a $4 billion mixed-use corridor—Anaheim is proving it is much more t...
The Sports Biz Engine: Why Atlanta is America’s No. 1 Sports Business City
Sixty years after building a ballpark to entice the Braves to move south, Atlanta has officially been named the No. 1 Sports Business City in America by the Sports Business Journal. Outperforming massive media markets and tradition...
Beyond the Final Whistle: How Richmond Region Tourism Redefines Sports Partnerships
What happens when seven jurisdictions team up instead of competing against one another? In this episode, we sit down with Danny Bonifas (Director of Sports & Events) and Gerald K. Taylor (Sports Sales & Events Manager) from Richmond Reg...
Gymnastic City USA: Greg Fante on Louisville’s Historic 2028 Olympic Trials Win
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode of Symposium Sessions...
Tackling the Future: Mick Hogan on Bringing the Rugby World Cup to the US
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. In this special episode of Symposium Ses...