Summit Up
Welcome to Summit Up, the podcast where we take you to the peak of digital marketing. Hosted by Emma, Tia and Chris from Amber Mountain, we’re here to help you navigate the ever-changing world of social media, viral trends, marketing tools plus much more. Whether you're a business owner or marketing manager, you'll find something useful and entertaining in every episode. Join us as we share the best tips and tools to grow your online presence as well as interviews with entrepreneurs, influencers, and industry experts. So sit back, relax, and get ready to Summit Up!
Episodes
10 episodes since 2024
From TikTok to LinkedIn: Social Media Updates
This week on the Summit Up Podcast, we’re sharing all the latest social media updates. From TikTok's latest app Whee to LinkedIn launching their own reels. We'll be diving into everything you need to know to beat the algorithm.So tun...
July 10, 2024
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53:07
From Dove to Burger King: Unpacking Marketing Fails
Description: This week on the Summit Up Podcast, we’re taking a peek behind the curtain at some marketing campaigns that didn’t quite pan out. We’re talking about those “oops” moments from familiar names like Dove and Burger King.We’ll s...
May 01, 2024
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Season 1
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Episode 9
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24:19
From Spotify to Barbie: A Deep Dive into Viral Marketing
In this episode of ‘Summit Up’, we delve into the fascinating world of viral marketing. We explore how Spotify Wrapped has become a global trend, with users eagerly sharing their app stats on Instagram and Snapchat, making it one of the biggest...
April 16, 2024
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Season 1
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Episode 8
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32:54
82% More Trust, 77% More Sales: The Power of Personal Branding
In this episode, we explore the world of personal branding. Whether you’re an entrepreneur, a professional, or an aspiring influencer, your personal brand is your unique signature. We’ll discuss identifying your core values, passions, and stren...
April 02, 2024
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Season 2
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Episode 1
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34:24
How Influencers and UGC Are Reshaping Marketing
This episode is all about influencer marketing and user-generated content (UGC). We talk about how influencers, like Stacey Solomon, are changing the way brands interact with their audience. They’re not just promoting products, they’re creating...
March 20, 2024
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Season 1
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Episode 6
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30:55
Recruitment Insights With Utility People
In this episode of Summit Up, we have the pleasure of chatting with Linda from Utility People. Join us as she shares her experience in building a successful recruitment company, the value of a good marketing strategy, why ghosting is just...
March 05, 2024
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Season 1
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Episode 5
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23:58
Navigating Twitter for Business
Twitter marketing: it's where hard work meets hilarious tweets. We'll guide you through building a killer Twitter presence for your business, from crafting a strategy that works to mastering the art of witty replies. Discover how brands are win...
February 20, 2024
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Season 1
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Episode 4
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34:07
The Importance Of Community Building
Welcome to Summit Up, Episode 3! Today, we're chatting with Naomi Czuba, the founder of the incredible NCD Dance Class. NCD is more than just a place to learn dance moves, it's a vibrant community where individuals come together to...
February 07, 2024
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Season 1
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Episode 3
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40:34
TikTok Takeover
Welcome to TikTokTakeover, where we dive into the world of TikTok and explore how businesses can use this popular video-sharing platform to grow and succeed. We cover a range of topics including community building, TikTok ...
January 24, 2024
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Season 1
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Episode 2
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32:41
Meme Magic
Welcome to Meme Magic, where we unravel the surprising link between online jokes and business success. What started as amusing pictures shared online has blossomed into a powerful marketing tool. We'll trace the history of memes and see how the...
January 09, 2024
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Season 1
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Episode 1
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31:47