Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#2: A Schwifty Experience for Cartoon Network's "Don't Even Trip Road Trip" aka The RickMobile
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John Kappel
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Episode 2
Episode 2: The Rickmobile Rolled into Town, But Did It Take Experiential Marketing to Another Dimension?
We're breaking down Cartoon Networks "Don't Even Trip Road Trip"! This pop-up shop on wheels promised fans a taste of the interdimensional life. Did it deliver? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
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Links:
- CreativePool: https://creativepool.com/xdagency/projects/the-dont-even-trip-road-trip-for-adult-swim
- Adult Swim: https://www.adultswim.com/videos/rick-and-morty
- XD Agency: https://www.xdagency.com/
