Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Episodes
14 episodes
#14: Last Stop for 100 Miles...The Cheez It Stop Fills Up Customer's with Cheez Its
Episode 14: Cheez-It fuels summer road trippers with their brand themed gas station popup experience that was filled with exclusive merch and Cheez-It photo opps. Did the nostalgic Cheez-It Stop drive brand loyalty or leave attendees ...
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Episode 14
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17:15
#13: Building Blocks of Brand Loyalty from LEGO's Inspiration Wonderland
Episode 13: LEGO uses its products to create an all-immersive and unforgettable experience that drove over 100,000 visitors to the IRL activation with a digital twist. Did LEGO build a 10/10 experiential campaign on the EPIC Score wit...
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Episode 13
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18:51
#12: Taco 'Bout a Vacation! A Taco Bell Resort That's More Than Just Beans, Meat, and Cheese
Episode 12: Taco Bell is a cultural staple that knows how to connect with its audience. Did their brand inspired resort "The Bell" do what it takes to get a 10/10 on the EPIC Experiential Score? John Kappel (https://www.linkedin.c...
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Episode 12
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18:00
#11: Inside Publix Ultimate NFL Tailgate Experience
Episode 11: Publix does football season right by bringing together thousands of NFL fans in their communities for an ultimate tailgate experience each year. Does this experience win the ship, or will it get stuffed at the goal line?
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Episode 11
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15:55
#10: Was Hilton's Luxury Hotel on a PGA Golf Course a Hole in One?
Episode 10: Hilton Brand Hotel built a 5-star hotel stay on hole three during a PGA Tournament. Will they need to take a mulligan on this experience or did they hit a hole in one? John Kappel (https://www.linkedin.com/in/john-kapp...
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Episode 10
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14:59
#9: Did Cheetle Fingers Inspire a Hands Free World? Exploring Cheetos Hands Free House at SXSW
Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel (https://www.linkedin.com/in/john-kappel327) brea...
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Episode 9
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17:10
#8: How to WOW Your Audience at Tradeshows with the USPS at CES
Episode 8: The United States Postal Service immersed attendees at the world's largest tech and innovation conference, CES, with a tradeshow exhibit that drew in and immersed thousands. How did the USPS use experiential marketing to sh...
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Episode 8
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15:20
#7: Using PR to Grow Attendees at the Largest Lunchables in the World
Episode 7: Kraft Heinz Lunchables encourages families to play with their food during a four city escape room experience built within a Lunchables Pack. Did Lunchables immerse their guests or just leave them hungry? John Kapp...
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Episode 7
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15:27
#6: Dance in Public for Free Snacks? Rating Target's EPIC Vending Machine
Episode 6: Target encourages consumers to dance in exchange for free snacks with their vending machine marketing campaign experience. Did it get the people moving and grooving for Target? John Kappel (https://www.linkedin.co...
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Episode 6
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17:25
#5: Jose Cuervo Trash Talkers vs. UFC Champ. Who wins this Experiential Taste Test?
Episode 5: Jose Cuervo throws jabs at internet trolls in this experiential advertisement campaign created in collaboration with the UFC. Was it a knockout or a flop? John Kappel (https://www.linkedin.com/in/john-kappel327) b...
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Episode 5
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19:12
#4: Climbing to Experiential Success! How IKEA Scaled the Walls of Experiential Marketing in France
Episode 4: IKEA transforms an apartment into a rock climbing wall filled with their own furniture and decor. Did They Climb to a Successful Campaign? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campai...
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Episode 4
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15:26
#3: Did Love Holidays' Giant Interactive Suitcase Pack a Punch?
Episode 3: Love Holidays, UK's fastest growing travel site, needed to think BIG to grow a following in their new market . Did the 15 ft tall suitcase activation on the sidewalk of Germany hit the mark or hit the road? John Kappel ...
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Episode 3
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14:21
#2: A Schwifty Experience for Cartoon Network's "Don't Even Trip Road Trip" aka The RickMobile
Episode 2: The Rickmobile Rolled into Town, But Did It Take Experiential Marketing to Another Dimension?We're breaking down Cartoon Networks "Don't Even Trip Road Trip"! This pop-up shop on wheels promised fans a taste of t...
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Episode 2
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10:58
#1: Brave Enough for -22°F? The North Face Took Their Pop-Up Store to the EXTREME!
Episode 1: The North Face knows their audience craves exploration. Did their remote, freezing pop-up store hit the mark? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses...
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Episode 1
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12:10