Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#10: Was Hilton's Luxury Hotel on a PGA Golf Course a Hole in One?
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John Kappel
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Episode 10
Episode 10: Hilton Brand Hotel built a 5-star hotel stay on hole three during a PGA Tournament. Will they need to take a mulligan on this experience or did they hit a hole in one? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come get immersed in this episode of Brand IRL.
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Links:
- Activation Review: https://stories.hilton.com/releases/hilton-brings-back-exclusive-pop-up-hotel-experience-hilton-on-the-green-to-2023-rbc-canadian-open
- Fuse Create: https://fusecreate.com/
- Hilton: https://www.hilton.com/en/brands/
- Epic Promotional Xp: https://www.epicpromotionals.com/
