Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Podcasting since 2024 • 14 episodes
Brand IRL
Latest Episodes
#14: Last Stop for 100 Miles...The Cheez It Stop Fills Up Customer's with Cheez Its
Episode 14: Cheez-It fuels summer road trippers with their brand themed gas station popup experience that was filled with exclusive merch and Cheez-It photo opps. Did the nostalgic Cheez-It Stop drive brand loyalty or leave attendees ...
•
Episode 14
•
17:15
#13: Building Blocks of Brand Loyalty from LEGO's Inspiration Wonderland
Episode 13: LEGO uses its products to create an all-immersive and unforgettable experience that drove over 100,000 visitors to the IRL activation with a digital twist. Did LEGO build a 10/10 experiential campaign on the EPIC Score wit...
•
Episode 13
•
18:51
#12: Taco 'Bout a Vacation! A Taco Bell Resort That's More Than Just Beans, Meat, and Cheese
Episode 12: Taco Bell is a cultural staple that knows how to connect with its audience. Did their brand inspired resort "The Bell" do what it takes to get a 10/10 on the EPIC Experiential Score? John Kappel (https://www.linkedin.c...
•
Episode 12
•
18:00
#11: Inside Publix Ultimate NFL Tailgate Experience
Episode 11: Publix does football season right by bringing together thousands of NFL fans in their communities for an ultimate tailgate experience each year. Does this experience win the ship, or will it get stuffed at the goal line?
•
Episode 11
•
15:55
#10: Was Hilton's Luxury Hotel on a PGA Golf Course a Hole in One?
Episode 10: Hilton Brand Hotel built a 5-star hotel stay on hole three during a PGA Tournament. Will they need to take a mulligan on this experience or did they hit a hole in one? John Kappel (https://www.linkedin.com/in/john-kapp...
•
Episode 10
•
14:59