Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#14: Last Stop for 100 Miles...The Cheez It Stop Fills Up Customer's with Cheez Its
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John Kappel
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Episode 14
Episode 14: Cheez-It fuels summer road trippers with their brand themed gas station popup experience that was filled with exclusive merch and Cheez-It photo opps. Did the nostalgic Cheez-It Stop drive brand loyalty or leave attendees feeling empty? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
Get Immersed in this not so cheesy episode of the Brand IRL podcast
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Links:
- Cheez-It Stop: https://allterrain.net/case-study/kelloggs-cheez-it-stop/
- History of Cheez-It: https://www.smithsonianmag.com/innovation/brief-history-cheez-it-180977777/
- All Terrain: https://allterrain.net/
- EPIC Promotional Experiences: https://www.epicpromotionals.com/
