Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#5: Jose Cuervo Trash Talkers vs. UFC Champ. Who wins this Experiential Taste Test?
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Episode 5
Episode 5: Jose Cuervo throws jabs at internet trolls in this experiential advertisement campaign created in collaboration with the UFC. Was it a knockout or a flop? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
Get Immersed in this episode of the Brand IRL podcast
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Links:
- Cuervo Challenge: https://cuervo.com/cuervochallenge/
- Jose Cuervo: https://cuervo.com/
- Mekanism: https://mekanism.com/
- EPIC Promotional Experiences: https://www.epicpromotionals.com/
