Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#8: How to WOW Your Audience at Tradeshows with the USPS at CES
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John Kappel
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Episode 8
Episode 8: The United States Postal Service immersed attendees at the world's largest tech and innovation conference, CES, with a tradeshow exhibit that drew in and immersed thousands. How did the USPS use experiential marketing to share how it is planning to provide a better service through innovation and process improvements? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
Let's dive in
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Links:
- About USPS: https://www.smithsonianmag.com
- USPS at CES: https://czarnowski.com
- Czarnowski Collective: https://czarnowskicollective.com/
- CES: https://www.ces.tech/
- EPIC Promotional Experiences: https://www.epicpromotionals.com/
