Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#4: Climbing to Experiential Success! How IKEA Scaled the Walls of Experiential Marketing in France
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John Kappel
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Episode 4
Episode 4: IKEA transforms an apartment into a rock climbing wall filled with their own furniture and decor. Did They Climb to a Successful Campaign? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
Get Immersed in this episode of the Brand IRL podcast
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Links:
- Design Boom: https://www.designboom.com/design/ubi-bene-ikea-climbing-apartment-wall-clermont-ferrand-france-09-12-2014/
- IKEA: https://www.ikea.com/
- Ubi Bene: https://ubi-bene.fr/
- EPIC Promotional Experiences: https://www.epicpromotionals.com/
