#3: Did Love Holidays' Giant Interactive Suitcase Pack a Punch?

Episode 3: Love Holidays, UK's fastest growing travel site, needed to think BIG to grow a following in their new market . Did the 15 ft tall suitcase activation on the sidewalk of Germany hit the mark or hit the road? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
 
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Links:

·        Behance: https://www.behance.net/gallery/175669381/We-love-holidays-Welcome-to-Germany-Campaign?locale=en_US

·        Love Holidays: https://www.loveholidays.com/

·        Jack Morton: https://jackmorton.com/work/we-love-holidays/