Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#9: Did Cheetle Fingers Inspire a Hands Free World? Exploring Cheetos Hands Free House at SXSW
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John Kappel
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Episode 9
Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come get immersed in this cheesy episode of Brand IRL.
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Links:
- Activation Review: https://advertising.amazon.com/blog/cheetos-hands-free-house-sxsw
- Hands Free House Shorty Award: https://shortyawards.com/15th/cheetos-hands-free-house
- Cheetos: https://www.cheetos.com/about-us
- Epic Promotional Xp: https://www.epicpromotionals.com/
