Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#7: Using PR to Grow Attendees at the Largest Lunchables in the World
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John Kappel
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Episode 7
Episode 7: Kraft Heinz Lunchables encourages families to play with their food during a four city escape room experience built within a Lunchables Pack. Did Lunchables immerse their guests or just leave them hungry? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
Get Immersed in this episode of the Brand IRL podcast
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Links:
- Lunchables: https://www.lunchables.com
- Lunch-a-Build Tour: https://impact-xm.com/works/lunchables-lunch-a-build-tour/
- Midnight Circus: https://www.midnightcircus.world/
- Impact XM: https://www.impact-xm.com
- EPIC Promotional Experiences: https://www.epicpromotionals.com/
