Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.
Episodes
11 episodes
11 - Thoughts and Prayers to Intuit’s PR team
Our thoughts and prayers go out to the PR team at Intuit as we dive into this all too familiar case study focused on executive training, expectation setting, and article amendments. We'll dive into the various fallouts that can stem from a CEO ...
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Season 1
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Episode 11
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34:28
10 - Pitching Cat Food
We’ve been getting a lot of listener emails – some with episode topic requests and some with quick questions. For this episode, we thought it would be fun to read the quick questions and answer on the fly! Hear our experiences and views on medi...
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Season 1
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Episode 10
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42:29
9 - Interview with Mandy Galmes
It takes a special leader to lead an agency and do it with heart and soul. In this episode the Katies are joined by Amanda (Mandy) Galmes, Managing Director and Managing Partner ANZ for Sefiani Agency, part of the Clarity Group. Mandy dives int...
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Season 1
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Episode 9
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45:17
8 - Interview with David Swan
This week the Katies welcome one of Australia's leading technology reporters and editors David Swan. David's currently the Technology Editor for The Age and Sydney Morning Herald, and was previously Technology Editor for The Australian newspape...
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Season 1
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Episode 8
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39:17
7 - Know Your Time Zones
This week the Katies dive into the complexities of building and managing global communications teams. Doing this well means more than just finding the right people overseas – it’s about understanding the market’s storytelling nuances, cultural ...
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Season 1
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Episode 7
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50:48
6 - Interview with Pip Marlow
The partnership between comms and execs is critical for success – and can also be complicated. In this episode, the Katies are joined by Pip Marlow, Non Executive Director, former CEO of Salesforce Australia & New Zealand, Suncorp Executive...
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Season 1
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Episode 6
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53:54
5 - Flash Mob
This week the Katies explore the mystical world of paid, owned, and earned content strategies. You'll hear insights around which strategy to leverage and when, what the benefits are for each, and how to strategically educate stakeholders around...
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Season 1
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Episode 5
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48:52
4 - Interview with Ashish Patel
The Katies welcome long-time friend and colleague Ashish Patel, former SVP of Communications at Salesforce, to the podcast to discuss how to strategically make career changes that evolve with the changing needs of the PR market.
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Season 1
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Episode 4
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39:38
3 - Hot Take: My Body My Choice
In our first Hot Take episode, the Katies discuss comms wins and blunders from the US Presidential Debate and the controversy surrounding Elle Macpherson's cancer treatment.
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Season 1
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Episode 3
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44:54
