Smart in Public
CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.
Smart in Public
7 - Know Your Time Zones
This week the Katies dive into the complexities of building and managing global communications teams. Doing this well means more than just finding the right people overseas – it’s about understanding the market’s storytelling nuances, cultural differences, identifying key publications and journalists, and building trust within your international team members to let them localize with impact.
Episode Time Stamps:
00:00 - Introduction to Global Communications Teams
04:45 - Identifying the Right Time to Hire
10:28 - Hiring the Right People for the Market
16:05 - Managing Teams Across Time Zones
21:46 - Building Trust and Cultural Understanding
27:28 - Best Practices for HQ and Regional Teams
35:54 - Navigating Global Messaging and Localization
42:08 - Personal Stories and Lessons Learned
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