The Fit to Grit Cast
Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.
We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
Podcasting since 2019 • 324 episodes
The Fit to Grit Cast
Latest Episodes
Why Google Ads Outperform Meta | Built to Grow Podcast w/ Tim Lyons & Zach Colman
If your “leads” don’t pick up the phone, never remember opting in, or text back with a quick stop, you’re not imagining things. We dig into why so many fitness businesses are seeing Meta performance tank and why search intent on Google consiste...
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30:07
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The Truth About Fitness Studio Finances Nobody Talks About
If opening your P&L spikes your heart rate, this conversation will feel like a deep breath. We bring on Lauren and Lisa from Active Core Consulting to turn finance anxiety into focused action, showing how simple metrics and a steady mindset...
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29:32
How Much Should You Really Spend on Marketing Your Fitness Studio?
Ever wonder if you're wasting money on marketing or not spending enough to truly grow your studio? You're not alone. Most studio owners rely on guesswork, copying competitors, or arbitrary budgeting - approaches that lead to either burning cash...
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10:21
How to Calculate Your Studio’s LTV in 5 Minutes
What if one clean calculation could tell you exactly where to spend, what to price, and how to grow without burning cash? We walk through a fast, no-fluff method to calculate lifetime value (LTV) that replaces guesswork with clarity—and turns s...
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10:20
Don’t Let Old Leads Go to Waste: Relaunch Strategies That Work
Are you leaving money on the table by ignoring your old leads? If you've ever had an external lead come in, called them once, texted them once, and then forgotten about them when they didn't convert—you're missing out on a goldmine of opportuni...
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14:23
