Before establishing his business, Zach observed a recurring pattern at various workplaces he had been a part of. The lack of consideration towards customers, with the focus centered on making sales and maximizing profits, made him realize he wanted to create a place where customers wouldn’t feel as such, but as a community that is being heard and seen.

As a personal brand in the sports and athletics arena, he has a rapidly growing YouTube channel. He is the host of the #gymbreak cast which features interviews with athletes, and athletic-driven brands and discusses hot topics in the sports and athletic space.